DHL Programmatic & Display Marketing

ipostparcels, part of the DHL Group, deliver hundreds of thousands of parcels to houses and homes across the UK every day. With access to DHL’s unrivalled network, they are also able to deliver internationally with over 150 countries within their reach.

The UM strategy

To fulfil the objective of finding and converting new users online, we used programmatic display for targeted reach and scale, utilising on-site data via pixels to retarget users who had not converted and find similar users elsewhere online to target.

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