DHL Programmatic & Display Marketing
ipostparcels, part of the DHL Group, deliver hundreds of thousands of parcels to houses and homes across the UK every day. With access to DHL’s unrivalled network, they are also able to deliver internationally with over 150 countries within their reach.
Ongoing Customer Engagement is key to any organisation like ipostparcels, and with revenue targets to hit for the year, they needed a long-term strategy that would help to generate new customers, whilst being cost effective.
The UM strategy
To fulfil the objective of finding and converting new users online, we used programmatic display for targeted reach and scale, utilising on-site data via pixels to retarget users who had not converted and find similar users elsewhere online to target.
Within the first month, we successfully:
- Reduced Cost Per Acquisition to 97% lower than initially estimated
Based on this strong performance, activity was renewed for a further four months.
- This top-performing programmatic strategy was subject to repeated challenger activities and head-to-head tests. Additional competition being added on to the plan helped the hero programmatic strategy drive 49% better CPA performance and 90% more conversions in volume than the average challenger.
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