UM Media Scoop: 10th June 2022

Why is this important?

While these changes are fairly small, the failure to adhere to the new rules could potentially stop products from showing. The ability to quickly pause product ads has been a nice touch that bypasses the previously needed workarounds.

Why is this important?

According to Oxfam 13 million items of clothing go to a UK landfill every week with clothes in Europe having the fourth-highest impact on the environment and climate. Eve Williams, chief marketing officer at eBay, this partnership will hopefully "inspire the nation to think differently and make more conscious choices" when it comes to their wardrobes.

Why is this important?

The addition of this feature shows that Twitter is putting effort into becoming more accessible. As social media becomes more integral to our everyday lives it is increasingly important that everyone has the opportunity to use these platforms without unnecessary exclusion, regardless of any impairments they may have.