UM Media Scoop: 14th January 2022

Why is this important?

Facebook recently received a £50M fine for breaching French law regarding the tracking of cookies and how the consent features for this tracking is being presented to users. This new feature will therefore provide much clearer transparency over several of Facebook’s data tracking processes, not just cookies, as it is important that users are given the chance to properly understand how and why their data is being collected/used and can then choose to either give properly informed consent to the tracking or turn it off.

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Why is this important?

This can help those who manage accounts that have a high volume of ads. It is an easier way to stay on top of and scale management of disapproved ads in Google Ads. Google said, “advertisers operating at scale need a solution to holistically review policy-violating ads across their accounts so they can ensure compliance with Google Ads policies.

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Why is this important?

Domino's selecting an older protagonist at forefront of the advert is an interesting one. Betty gained mass following on social media following her feature in the previous campaign, a refreshing change from younger stars in their campaign and proves pizza is to be enjoyed no matter what your age!

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