Disney+ ad tier subscription set to launch in the UK
Disney+ has announced its ad-supported subscription tier will be launching in the UK on 1st November, nearly a year after the cheaper option debuted in the US. The new Standard with Ads plan will cost £4.99 a month, offering all the same features as the new Standard package (£7.99) except with advertising and non-downloadable content. Jan Koeppen, president of The Walt Disney Company EMEA, said: “The introduction of the ad-supported plan marks the next evolution for Disney+ in the UK, as we provide greater choice for our customers and our world-class advertising partners alike.”
Why is this important?
For the first time brands will be able to advertise on Disney+ in the UK, providing increased opportunities to reach the 7 million recorded Disney+ subscribers in the UK. Additionally, due to the wide range of genres on Disney+, there is the opportunity to reach a wide variety of different audiences. Read more.
YouTube looks to add protections for musicians in generative AI use-cases
YouTube has announced a new program designed to better manage the use of generative AI in music content, while it’s also looking to evolve its Content ID policies to take into account new generative AI use-cases, including remixes and replicas based on AI likenesses in the app.
Why is this important?
While AI is a very useful tool, it’s vitaly important that the original creator of the content gets the credit for their hard work. I’m sure YouTube is only one of many platforms looking to put Content ID policies in place.
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Outbrain launches attention focused branding platform
Web recommendation platform Outbrain has launched a branding tool called Onyx, which is designed to maximise business impact of awareness and consideration campaigns. It is built to deliver value beyond traditional ‘ad views’ by leveraging Outbrain’s +15 years of technology built to predict user engagement through AI. Onyx features custom large ad formats designed to drive high attention from contextual Pre-Roll Video and High-Impact Display experiences.
Why is this important?
Launched in partnership with Adelaide, a leader in the rapidly growing field of attention-based media quality measurement, Onyx aims to increase campaign effectiveness and ROAS (Return on Ad Spend) for enterprise brands and agencies. According to Adelaide, initial findings showed that Onyx units outperformed their benchmarks for display and rich media formats across all device types by 26%. Onyx units also scored 53% higher than standard mobile banners and exceeded mobile rich media formats by 20.1%.
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McCann cook up bread billboard to spotlight pay rise for employees
Aldi has baked a campaign to spotlight its latest pay rise for store colleagues. The billboard, created by McCann Manchester, shows a large loaf of bread physically growing above the billboard with the tagline “Get a proper raise.” The creative states that Aldi is the best paying supermarket in the UK, paying assistants £11.40 following a 40p per hour pay increase. The OOH campaign will also run across social, getting a rise out of jobseekers. Kelly Stokes, HR director at Aldi, stated “Just as we promise Aldi customers we will always offer the lowest grocery prices in Britain, we are committed to being the best-paying supermarket for our colleagues.”Read more.
