England’s Euros triumph draws record TV audience of 17m
England’s historic win over Germany in the Euro 2022 final has become the most watched game of Women’s football in UK television history, drawing a peak audience of 17.4 million viewers alongside 5.9 million streams across BBC iPlayer and the BBC Sport website and app. 80% of all TV viewers tuned in to watch the end of England’s 56 year wait for a major trophy which has become the most-watched programme of 2022 so far.
Why is this important?
These record breaking statistics show that women’s football is now set to deservedly become a mainstay in English sporting viewership. The director general of the BBC has said “We are incredibly proud to have championed women’s football and are thrilled we were able to bring such a special sporting moment to the public.”
Twitter is close to launching its new ‘pin reply’ option
Twitter is almost ready to launch its ‘Pin Reply’ option, this new feature allows Twitter users to highlight the best responses to their tweets. Twitter has recently been adding a range of features to help users control their experience better, which shows no sign of stopping.
Why is this important?
This new feature will be great for brand engagement on Twitter, allowing for more interaction between a brand and its target audience. Twitter is only improving, and this feature is a set towards a more curated experience.
Microsoft announces Automotive Ads, Audience Network expansion, and more updates
Microsoft has announced new features and updates this week. Automotive ads are unique to the auto industry displaying a photo of the vehicle for sale and a description including the price. Vertical ads have been created for dynamic feeds using AI to source the information needed for the ad. Microsoft is now also expanding to 64 markets creating a larger audience network. Additional bidding solutions include reach/impression, video views and website views alongside a pilot for automated bidding which has just launched.
Why is this important?
Microsoft is continuing to release these new updates in line with Google. Its networks reach up to 724 million users each month and can be a good alternative to Google if advertisers are looking to expand their impression share. Similarly to previous updates the new features also aim to minimise the time and resources required to set up ads and campaigns.
Campaign of the week: Adidas ‘Liquid Billboard’ campaign wins Outdoor Grand Prix at Cannes Lions
At the Cannes Lions International Festival of Creativity, Adidas’ 'Liquid Billboard' campaign won the Outdoor Grand Prix award. The campaign aims to make all women, no matter their background, feel comfortable swimming in public.
This ad campaign shows an inclusive kind of swimwear and brings it into the mainstream. This campaign will encourage more inclusive designs of swimwear, making the brand as a whole more inclusive.
