Meta will remove targeting options for sensitive topics
Meta is set to remove particular targeting options relating to sensitive topics this month. Some examples of the targeting options include, ‘health causes’, ‘sexual orientation’, ‘religious practices and groups’ and ‘political beliefs social issues, organizations and figures’. These certain targeting groups have been slated for deprecation. Meta is also set to remove targeting options that haven’t been widely adopted and may be too granular.
Why is this important?
Campaigns will continue to deliver for 8 weeks after January until March 17th 2022, which in turn should give advertisers time to look at other options. However, after this Facebook advertisers should ensure they aren’t relying on any of the targeting options mentioned or that will relate to sensitive topics. After March 17th edits for the impacted campaigns will not be available at either campaign, ad set or ad level.
Asmodee UK uses radio to reconnect with families
The board game publisher, Asmodee UK, have identified radio as their most effective channel for reaching new audiences. Board games as a category benefitted as a result of the pandemic, with sales surging at the start of lockdown as people turned to more traditional "offline" activities to occupy their time.
Why is this important?
More people are engaging with radio than ever before; latest RAJAR figures found that commercial radio now reaches a record 36.8m UK listeners, proving that radio is a resilient and adaptable medium for both consumers and advertisers. Many brands turned to radio throughout the pandemic due to its reach, flexibility, agility, and ability to deliver return on investment.
LinkedIn highlights the importance of representation in the workplace
LinkedIn has launched a promotional campaign centred around diversity and individualism to highlight the importance of diversity in the workplace, as well as focusing on the different ways people are able to express themselves in their professional lives. One key addition looked at in this campaign is the optional addition of gender pronouns to personal LinkedIn profiles, over 6 million users have utilised it.
Why is this important?
This campaign establishes new norms and more modern ideas of professionalism and workplace relationships, as it aims to ensure employees feel safe to be their authentic selves. LinkedIn connects people to new opportunities through their professional profiles, this campaign encourages and attempts to normalize those profiles to be more expressive of the user’s individual identity.
Campaign of the Week: Cut Your Carbon BIG-Footprint
Veganuary, the global movement encouraging people to go vegan for 31 days has produced its first-ever cinema ad. The 60-second creative shows Bigfoot, voiced by actor James Cromwell, signing up to Veganuary in a bid to cut down on his carbon footprint and do his bit in saving the planet.
The humorous ad was produced by Kilogramme Animation Studio and is airing in more than 500 UK cinemas.
