New Google Ads budget report tracks daily campaign spend
Google Ads are introducing a new budget report that is designed to help advertisers understand their spend behaviour. This budget report visualises; daily spend, monthly spend limit and monthly spend forecast. To access the budget report, you will first need to have a campaign with a date range that includes the current month and if this is met you can get to the budget report from various places in Google Ads eg, at Campaign level.
Why is this important?
A current pain point with advertisers is the ability to figure out how their campaign budget is spent from day to day. This new report aims to remedy that while also highlighting how campaign performance was impacted by past budget changes.
National news brands join growing list of Ad Net Zero supporters
A large number of national news brands have joined the new initiative called Ad Net Zero. The advertising industry is being encouraged to incorporate significant changes in response to the climate crisis. Many businesses have all already contributed to the vision of a net zero carbon emission in the advertising industry by 2030 through funding, specialist expertise and resourcing.
Why is this important?
The aim of Ad Net Zero is to promote sustainable advertising across the whole industry. 71% of people working across the industry are worried about the negative impacts of the industry on the environment; more want their agencies to take climate action. With the rising concern over the climate crisis issue which is shared across the advertising sector, the Ad Net Zero initiative allows clients and agencies to make print media plans more environmentally friendly.
Facebook announces ad policy updates for credit and housing offers
Facebook is updating some of its ad policies regarding housing, employment or credit (HEC) opportunities, meaning advertisers who are promoting related topics targeted to people in Europe will need to declare their activity as belonging to one of these ‘Special Ad Categories’. Ads will be affected according to the content being placed in them (copy especially), as well as their associated landing pages.
Why is this important?
You will not only need to make additional considerations during content development but also onward customer journeys as well as targeting options should you need to declare an ad belonging to this Special Ad Category. Those ads containing HEC opportunities will have a restricted set of targeting options. Brands will need to declare falling in scope of this HEC policy from 7th December this year, but already have the option available to declare now.
Campaign of the week - Burberry's Ad blurs fantasy and reality in mesmerizing dance through nature
The surreal premise of Burberry's latest film 'Open Spaces' consists of four friends walking through a field of wheat when a magical breeze gives them the power to fly. According to the brand, the campaign celebrates the pioneering spirit that Burberry founder Thomas Burberry referred to when he once said, 'Inherent in every Burberry garment is freedom.'
In some ways, their latest ad is a sequel to the 2020 winter ad 'Festive' which won numerous awards including Gold and Silver Lions at this year's Cannes International Festival of Creativity. 'Festive's concept also centred around freedom, choreography and the natural world.
