Snapchat commits to new carbon emissions targets
In the lead-up to COP26, Snapchat has announced it aims to achieve ‘net negative carbon emissions’, meaning it will remove more carbon than it emits by 2030. This is part of an extended commitment to tackling climate change as a company, addressing a key element of focus in line with what they have determined as a key audience expectation.
Why is this important?
Snapchat’s expanded commitment showcases another supporter of industry progress in reducing negative impacts on the climate. Considering the platform reaches over 90% of Gen Z’s in the US, they are continuing to commit to content, initiatives and actions that support their shared desire to raise awareness amongst others who are also climate-conscious.
Microsoft partners with Shopify to help retailers expand their reach
With the updated Microsoft Channel app “Shopify merchants can easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. Along with an easy way to show up in Bing product ads, Shopify users will soon be able to take advantage of the integration’s new quick checkout option: a ‘Buy Now’ button on all product ads and listings.
Why is this important?
This integration and updates to the Microsoft Channel app are just another way to help small businesses, retail, and e-commerce have improved visibility online. As many businesses were thrown into online stores over the past two years. Shopify was a go-to platform for many new and first-time e-commerce sellers.
UK set to have record-breaking Christmas advertising spend this year
With a 24.8% increase to its ad spend, the UK advertising industry is set to outperform the rest of Europe across the Christmas Period with a spend of £7.9 billion. At £1 billion more than last year, this year’s 'Golden Quarter' is forecast to be a 13% increase as last year's festivities were muted because of the pandemic.
Why is this important?
The record-breaking sum will result in cinemas and the out-of-home sector experiencing the biggest proportional “bounceback”. Cinema advertising is expecting a resurgence after “James Bond: No Time to Die” broke box office records and the OOH market is expected to grow by over 50%. A boost to ad industry will lead to businesses growth and add to the country’s economic recovery.
Campaign of the week - Burger King dares frightened fast-food lovers to embrace witching hour
Burger King is getting spooky with a free food giveaway. 3 am, according to paranormal experts, is when unexplained supernatural phenomena are most likely to appear.
For the week leading up to October 31st, fast food lovers can download the Burger King app and wait for apparitions to occur at 3 am to get a free meal.
Burger King is known for a bit of hocus pocus during this time of year, daring fast food lovers to wait and order during the witching hour is a truly spooky way to engage with fans. The ad shows scenes of spirits, ghosts and unexplained movements happening during the witching hour. Only those brave enough will get this devilishly good deal.
