UM Weekly Roundup: 8th October 2021

Why is this important?

It is the first time that a UK broadcaster has been able to offer such a feature. ITV decided to develop the product after feedback from advertisers in the fashion, retail, and DTC sectors. It was also found that differences in temperature was a strong predictor of sales growth. By adding these real-time automated weather triggers to Planet V, it allows advertisers to activate or adjust their marketing messages based on a user’s local weather.

Why is this important?

The latest version of Domo’s Data Never Sleeps chart incorporates a range of digital consumption data, showing an overview of what’s happening, collectively, every minute of every day. This means as advertisers we can source audience insights that are constantly refreshing and being added to. We can gather data about the users consuming digital content, the content being consumed, by how much and when. This can ultimately help us plan and tailor our activity for a cross-channel communications strategy.

Why is this important?

The new budget report will help advertisers to understand how changing the budget will impact their campaign spending limits, how those past changes can affect performance and spend limits, and how much they will be projected to pay at the end of the month. This will greatly improve the monitoring of budget spend and also provide better planning for future campaigns.