Aston Manor and UM bring the attitude with 'Straight Outta Crumpton'

Aston Manor Cider, makers of Crumpton Oaks cider have launched an animated advert and original soundtrack to disrupt the cider category with the help of UM Birmingham.

Straight Outta Crumpton – a new take on rap group N.W.A’s iconic track “Straight Outta Compton” – has been written and produced by McCann Birmingham to tell the story of Crumpton Oaks and how their cider is produced. The animation and soundtrack pay homage to the music, whilst highlighting product truths in a fun and engaging way.

The campaign will be on TV throughout July and includes VOD, OOH, radio, social media and Spotify activation. Media was handled by UM Birmingham.

Calli O’Brien, Head of Marketing at Aston Manor Cider, said: “We’re really excited to be unveiling our first TV advert and raising awareness of our flagship cider brand.

“Crumpton Oaks is a brilliant, award-winning cider, but we have a brand awareness challenge. We needed to work smartly to make Crumpton Oaks famous, quickly."

Watch the ad here.