UM Birmingham is a fully integrated service media agency, here to help brands reach their potential now and in the future.
We use intelligent data to draw valuable insights, so that we can understand and curate the best possible strategy to motivate customers – at the right time, in the right place.
Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections.
An integral part of McCann Birmingham, our team has access to a wide range of integrated marketing services to reach audiences across all touchpoints including Research, Strategy, Business Consultancy, Creative Advertising, Production, and PR & Social Media. We partner with clients nationally and internationally across multiple sectors and are proud to be part of the IPG network, one of the world’s most powerful marketing holding companies.
Unique tools to help you gain invaluable insights into each step of your target consumer journey.
Improve your visibility and ability to drive higher levels of quality online traffic.
Strategic national and international media planning and buying services, driven by intelligent data.
The UM philosophy
UM Birmimgham's philosophy of Futureproof is activated in three ways:
- Growth Strategy
We work collaboratively with our clients to understand how best to balance short and long-term brand and business objectives. We interrogate multiple data sources to identify our high value audiences, both for today as well as tomorrow.
- Fluid Planning
Proprietary tools and tech, combined with planners' expertise, helps identify the best connections with the audience. We develop impactful strategies that inspire creative implementation, utilising the very latest innovations within the dynamic media landscape.
- Testing & Flexing
Our data and analytics team are central to every brief we undertake. We rigorously scenario-plan recommendations in the planning stage, then optimise multiple criteria when campaigns go live to make every media plan work as hard as possible. Ongoing evaluation via real-time data is critical to future success and we have developed a host of in-house tools to measure the right KPIs for each and every client.
Left to right: Lisa Doherty, Joint Head of Media. Grant Crymble, Group Head of Media Trading. Ruepal Aujla, Joint Head of Media. Kevin Murphy, Group Managing Director, Media.
Skilled over the years and across disciplines, we are specialists in our craft, with experience spanning across various sectors including; eCommerce, Finance, Healthcare, Automotive, Charity and Retail.View work
GET IN TOUCH
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.