UM Central is a fully integrated service media agency, here to help brands reach their potential now and in the future. With offices in London, Birmingham, Bristol and Leeds, we cover the depth and breadth of the UK.
We use intelligent data to draw valuable insights, so that we can understand and curate the best possible strategy to motivate customers – at the right time, in the right place.
Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections.
An integral part of McCann Central, our team has access to a wide range of integrated marketing services to reach audiences across all touchpoints including Research, Strategy, Business Consultancy, Creative Advertising, Production, and PR & Social Media. We partner with clients nationally and internationally across multiple sectors and are proud to be part of the IPG network, one of the world’s most powerful marketing holding companies.
Our Services
Strategy
Achieve your marketing, brand, and media objectives with a tailored, insightful strategy.
Data Analytics & Intelligence
Unique tools to help you gain invaluable insights into each step of your target consumer journey.
TV
Reach and connect with vast audiences whilst instilling trust and achieving emotional impact.
Digital Advertising
More than just banners, digital advertising is the lifeblood of any brand.
Search Marketing
Improve your visibility and ability to drive higher levels of quality online traffic.
Print Media
Strategic national and international media planning and buying services, driven by intelligent data.
Radio
Navigate over 300 stations to achieve the strongest approach for your brand in radio.
OOH
Transform your outdoor advertising while boosting campaign effectiveness across all channels.
Direct Media
Drive your campaign via sophisticated direct marketing tactics -including DM, door drops and email.
The UM philosophy
UM Central's philosophy of Futureproof is activated in three ways:
- Growth Strategy
We work collaboratively with our clients to understand how best to balance short and long-term brand and business objectives. We interrogate multiple data sources to identify our high value audiences, both for today as well as tomorrow.
- Fluid Planning
Proprietary tools and tech, combined with planners' expertise, helps identify the best connections with the audience. We develop impactful strategies that inspire creative implementation, utilising the very latest innovations within the dynamic media landscape.
- Testing & Flexing
Our data and analytics team are central to every brief we undertake. We rigorously scenario-plan recommendations in the planning stage, then optimise multiple criteria when campaigns go live to make every media plan work as hard as possible. Ongoing evaluation via real-time data is critical to future success and we have developed a host of in-house tools to measure the right KPIs for each and every client.
Industry expertise
Skilled over the years and across disciplines, we are specialists in our craft, with experience spanning across various sectors including; eCommerce, Finance, Healthcare, Automotive, Charity and Retail.
View work
GET IN TOUCH
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.