UM Birmingham is a fully integrated service media agency, here to help brands reach and connect in the moments that matter most.
We use intelligent data to draw valuable insights, so that we can understand and curate the best possible strategy to motivate customers – at the right time, in the right place.
Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections.
An integral part of McCann Birmingham, our team has access to a wide range of integrated marketing services to reach audiences across all touchpoints including Research, Strategy, Business Consultancy, Creative Advertising, Production, and PR & Social Media. We partner with clients nationally and internationally across multiple sectors and are proud to be part of the IPG network, one of the world’s most powerful marketing holding companies.
Unique tools to help you gain invaluable insights into each step of your target consumer journey.
Improve your visibility and ability to drive higher levels of quality online traffic.
Strategic national and international media planning and buying services, driven by intelligent data.
The UM philosophy
UM Birmingham's data and analytics team are central to every brief we undertake. They apply deep technical expertise and a host of bespoke tools and methodologies to ensure we get the most out of available data sources to understand clients’ challenges. Establishing success criteria and a framework to measure success at the start of the planning process is vital.
There has never been more media, more devices and more choices for consumers and advertisers, than now. This creates more opportunities, but also more complexity for brands looking to meaningfully connect with consumers. UM Birmingham digs deep into every brief to unearth fresh insights that will inspire creative media implementation that connects consumers to our client's brands.
UM Birmingham's priority is to deliver media plans that drive business results for our clients. We rigorously scenario-plan our recommendations in the planning stage, then optimise multiple criteria when campaigns go live to make every media plan work as hard as possible. Ongoing evaluation is critical to future success and we have developed a host of in-house tools to measure the right KPIs for each and every client.
Planning | Strategy
Paid Search | SEO
Senior Digital Account Director
Display | Programmatic | Paid Social
Skilled over the years and across disciplines, we are specialists in our craft, with experience spanning across various sectors including; Finance, Healthcare, Automotive, Charity and Retail.View work
GET IN TOUCH
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.