Media Strategy & Planning Services
Devise a finely tuned communications strategy
UM’s specialist planning team are here to devise finely tuned communication strategies, tailored to drive results in line with your marketing and brand objectives.
As a fully integrated media agency, we are able to analyse, research and optimise your campaign, utilising the specific channels necessary to make the most effective impact. Our aim is always to connect your brand with your target consumers, in the moments that matter most.
We utilise multiple data and insight sources to understand your audiences, your category and your challenge, and use this intelligence to inspire great media creativity. Our in-house Moments Planning Tool then allows us to test multiple channel planning scenarios to deliver the best recommendation for your brief.
An effective marketing communications strategy will define how you speak to your ideal customer, but an exceptional one will continue to evolve to ever-changing customer journeys and purchasing patterns.
GET IN TOUCH
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience