Biocare Programmatic display media
With almost 30 years’ expertise in developing professional nutritional supplements, BioCare continue to provide the most effective and highest quality products, accompanied by the best level of support and service, to effectively meet the needs of each individual. The core values that sit at the heart of everything BioCare do: Quality, Innovation and Education
BioCare wanted UM to help maximise their online presence by using programmatic display media in order to drive incremental increases in traffic volumes, and re-engage non-converting customers. The media plan that we put together was designed to function as an always-on digital sales channel to deliver long-term business growth.
The UM strategy
We put together a comprehensive targeting matrix, designed to deliver ads at the optimal frequency only to users whose behaviours demonstrate strong purchase intent. On top of this, ensured the ads were as personalised as possible by layering dynamic product ads into the targeting mix.
Since launching this always-on strategy:
- The campaign has continuously evolved in complexity with dynamic creative layered in for a more personalised user experience
- Over a 6 month period, the CPA target was exceeded on average by over 220%
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