Mappin & Webb Online Video Case Study

Online Video Advertisement

Mappin & Webb have 245 years of tradition and heritage in the world of silver and jewellery. They pride themselves on their timeless craftsmanship, superior quality and modern design. For more than two hundred years they have been producing unique lifestyle accessories that put them at the centre of affluent British society.

The UM strategy

Video was principally used to establish an awareness platform, to then anchor all other campaign KPIs. Integrated video ads ran across a combination of platforms, including a content partnership with the Telegraph, Paid Social, In Read and programmatic pre-roll.

Cost-efficient reach placements then retargeted our video-engaged users with tactful consideration and purchase messaging to incentivise them into visiting a store or to visit the website.


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