Frosty Jack's launch disruptive new campaign
Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK with media services provided by UM Birmingham.
Injecting both fun and personality into the cider category, the campaign features the world’s “most famous” Z-list celebrity hand model – Hans Handerson. It tracks the former hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s. The cider brand’s choice to skip the costly celeb endorsements means continued savings for customers.
Grace Anthony, Brand Marketing Manager at Aston Manor Cider, explained: “Following on from the success of our Straight Outta Crumpton campaign by McCann Birmingham last summer, Aston Manor has been driven to disrupt the category further – this time through Frosty Jack’s.”
“The world is overrun with endless amounts of eye-watering costly celebrity endorsements. We therefore wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, and what better way than through a mysterious hand-model!”
The integrated campaign will be aired on social, YouTube, VOD, in out of home locations across the UK alongside trade press.