How do you build a household brand?
This is the question Strategy Director Nicola Daniel looked to answer as part of the first episode of The Brief, a new podcast by McCann Birmingham.
The podcast addresses the biggest topics faced by marketers, with each episode featuring some of the great minds from the 200 plus people who make up McCann Birmingham's creative community. They’ll be bringing their insights and expertise to answer the burning questions marketers are thinking and talking about. From research and strategy, creative and production, to PR and social, media and more.
To kick off the podcast, we started with a big question - how do you build a household brand?
Join Jo Jacques, Adam Bodfish, Joseph Stevens and Nicola Daniel as they explore what it takes to build a household brand.
Click the links below to listen on your preffered platform: