Podcast: Is pop culture dead?

UM Birmingham have taken over the mic for the latest episode of The Brief, a podcast by McCann Birmingham.

Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?

Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about everything from the nostalgia of mass media’s glory days, to digital diversification and the newfound potency of social media’s cosy niches.

Click the links below to listen to the full podcast: