UM win Grand Prix & 3 Golds at The Drum Social Buzz Awards 2020
Along with our creative agency partner, Storycatchers, we are thrilled to share the results of yesterday’s award announcement.
Of the four categories that our Network Rail campaign was entered for we were highly commended in the Best Influencer Category, before winning in the other three:
- Best Charity or Not for Profit Social Media Strategy/Campaign
- Best Automotive or Transport Sector Social Media Strategy/Campaign
- Most Effective use of Video
Just as we thought that things couldn’t get any better, the Chair of the judging panel returned to announce that our campaign was also the best of the best – the Grand Prix winner!
The project was a hugely collaborative effort between our own team, our clients at Network Rail and Storycatchers and everyone is delighted with the outcome.For our client, who needed to be brave in approving a campaign that was far from traditional, it has helped persuade internal teams that there are other ways to distribute a safety message.More than that, the campaign has been proven to have played a part in changing behaviours of our at-risk audience as well as ultimately reducing incidents of trespass on the railway.
”This was a really strong example of use of video for a good cause. It had a strong understanding of the audience interests and how they consume content on social, which was very authentic to the platform.”