ITV makes streaming content deal with StudioCanal
ITV has formed a partnership with StudioCanal to carry its StudioCanal Presents content on the streaming service ITVX. Expected to launch on ITVX this spring, the deal will see over 400 films added including ‘Paddington’, ‘Tinker Tailor Soldier Spy’ and ‘The Imitation Game’. StudioCanal also owns the content rights for varied international TV series and films such as ‘The Silence of the Lambs’ and ‘Years and Years’.
Why is this important?
Since ITV launched ITVX in December 2022 and in doing so combined ITV Hub, ITV Hub+ and BritBox, it became one of the largest film libraries. Now ITV have joined forces with StudioCanal their film selection has expanded further, which in turn will draw in more viewers. Read more.
Reddit announces new in-app dedicated video feed
Reddit has recently announced its latest plans to boost engagement, most notably through leaning into the ever-growing trend of social media video content. The new ‘Watch’ feed which will be added to the app will give users the option to swipe through a feed of exclusively video content, while a ‘Read’ feed will also be included for users who want text-based content only. There will also be updates to the in-app video player to make the user experience smoother.
Why is this important?
While this feature isn’t entirely new to Reddit (after watching a video users could choose to continue to swipe through more), it is giving redditors a more explicit and direct choice in terms of viewing exclusively video content in the same vein of TikTok and Reels. It stands to reason that Reddit would want to align itself to this trend as most other social media sites have also done in the past year or so, especially if their aim is to boost engagement on the app.
Read more.
Google expands Local Service Ads to more than 70 new businesses
Google has now added more than 70 different types of Local Service Ads (LSAs) to its network. LSAs allow you to show your services at the top of Google’s search results pages and attract high-quality phone calls, messages, and appointment bookings in your selected areas. The new categories include education, people care, pet care, wellness and health care. Prospective customers will be able to access your business information, read reviews, view photos and contact directly through calls, messages, or book an appointment, all within the ad.
Why is this important?
LSAs can help advertisers and brands to increase their visibility and attract high-quality leads. Advertisers can efficiently monitor leads’ performance while being able to listen to call recordings with potential customers. Read more.
Campaign of the Week: Kellogg’s celebrates 25 years of breakfast club support
In celebration of 25 years of its Breakfast Club programme, Kellogg's teamed up with a creative agency to launch their brand new platform which highlights that everyone deserves a hearty breakfast, regardless of age or background. Over the last year, Kellogg's breakfast club scheme has distributed over 25 million breakfast bowls to food banks to help the community.
In the 25 years since the breakfast club was established, thousands of children have been provided with breakfast meals. Their most recent campaign emphasizes that in addition to providing children with a great breakfast, they want to encourage making good social connections and enhancing mental wellbeing.
