Google launches revamped Search Ads 360
Google has revamped SA360, its enterprise campaign management platform. The update includes support for some newer Google Ads features (the performance max and discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. Advertisers can spot the immediate changes at the homepage, but the new experience will start rolling out over the next few months and Google will share the migration timeline as the year goes on.
Why is this important?
The updates Google has made to Search Ads 360 should help you get more work done in one place, which may also help save time. Since more data and controls are centralised, this may present a more holistic view of paid search campaigns across channels, which can facilitate better decision-making.
Door Drop frequency up 15% year on year
JICMAIL has recently released its ‘Golden Insights for Door Drop’ report. The Golden Insights report is a four-part series investigating the Door Drop industry and how COVID has affected the media. The report found that the Spring lockdown in 2021 proved successful for the Door Drop industry. With the country in lockdown, interaction with mail increased with Door Drops being kept longer, read more often and driving increased commercial actions.
Why is this important?
Traditionally the impact of Door Drops on upper funnel consumer behaviours has been largely unaccounted for. JICMAIL data now proves mail has significant effects in driving consumer behaviours across the purchase funnel - including online journeys - at much higher levels than previously attributed to Door Drops.
TikTok updates community guidelines to boost user protection
TikTok has announced a major update to its community guidelines in a bid to combat the rising concerns around safety on the app, emanating from recent reports about the damaging effects certain types of clips can have on users. These new guidelines have been brought in to crack down on videos that could cause physical or mental harm to viewers, either through encouraging others to attempt dangerous challenges or by the nature of the content itself being harmful or distressing, especially to younger audiences.
Why is this important?
TikTok is one of the fastest growing social media platforms in the world with reportedly over a billion active users every month. With this kind of reach and influence, it is important that TikTok takes its duty of care for its users seriously and takes the appropriate measures to ensure safety on the app, especially as the format of the app (short-form video) easily lends itself to viral challenges for others to copy. These new guidelines are a step in the right direction in terms of user safety, however, it’s yet to be seen how effectively they can be enforced on an app with so many uploads every day.
Campaign of the Week: GambleAware "Losing track of the world around you"
GambleAware, an independent charity, has released a major integrated campaign raising awareness of the risks of gambling among women. The campaign encourages low to medium risk female gamblers to take notice of the early warning signs. The campaign was developed across multiple channels to raise awareness.
The campaign’s phrase ‘Losing track of the world around you’ sheds light on the notion that when playing online gambling games it’s easy to lose track of time and money and get lost in the game. The charity offer advice and support to stay in control of gambling, this time addressing a female audience as we approach International Women’s Day.
