Meta provides updated overview of Climate Change Awareness tools
In advance of the COP27 summit being held this week, Meta has outlined the actions it’s taken to ensure authoritative climate information is available within its apps and the measures being taken to become a carbon-neutral company by 2030. These actions include the creation of a new climate overview page, expanding their Climate Science Centre to more regions (165 countries total), and launching a Climate InfoFinder tool on Facebook which helps users search for trusted and verified information on the topic.
Why is this important?
With all these updates, it’s clear that Meta is taking positive steps towards combatting climate change, especially with the influence they hold in terms of the spread of information. One of the most important steps they can take is limiting climate misinformation on their own platforms as much as possible, due to the scope and influence they can have, and these new tools are definitely a step in the right direction.
RAJAR Q3 2022 results are in
RAJAR have announced commercial Radio’s all-time record high of 38.2m adults tuning in every week (68% of the adults 15+ population). This growth has come across both reach and hours. In terms of digital reach, 41 million adults ages 15+ are now tuning in to radio via a digitally enabled platform (DAB, DTV, App, smart speaker) each week.
Why is this important?
Radio is still an effective channel which has increased YoY post covid. The increase in listening through digitally enabled platforms shows that the growth of smart speakers are changing the way we consume radio. The growth also creates more opportunities for advertisers to use actionable ads for their campaigns which work particularly well across digital listening platforms.
Hour and date dimensions now available in GA4
Google has just announced hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data – it describes your data and is usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”). Google says you can use these dimensions to quickly answer questions like: How did my online sales data trend, hourly after our Superbowl commercial aired? What months do I see the most traffic on my website? Are users of my app more likely to convert in the evening hours, or during the day? What about users of my website?
Why is this important?
Advertisers will be able to see more information about their events so they can better optimise their campaigns. Use the dimensions to see the date and hour your event received clicks, conversions, or any other event name that's specified.
Campaign of the Week: Aldi's Christmas teaser recreates 1998 Nike World Cup ad with Kevin the Carrot
Aldi’s famous Kevin the carrot returns to screens this Christmas paying homage to Nike’s famous airport 1998 World Cup ad. McCann UK teamed up with Aldi once again in the teaser spot called ‘Feast of Football’. The ad shows the veggie family waiting in an airport lounge for their ‘PeasyJet’ flight as some familiar sports stars make an appearance for a kickabout. The footballers as various food items consist of Ronaldi, Messy, MmmBap, Roy Bean, Macarooney, Beth Swede and Marrowdona. Finally, Kevin misses the final shot and his flight to Paris in which the ad ends with the iconic ‘Home Alone’ scene where Catherin O’Hara realises her son has been left behind.
