Facebook shares new insights into international climate change concern
Working with the Yale Program on Climate Change Communication, Facebook is trying to better understand people’s attitudes toward climate change by region, and how concerned and knowledgeable they are about its impacts. The study reviewed responses from over 75,000 Facebook users across the world to identify some interesting societal issues.
Why is this important?
Men and women responded differently in some cases, but some of the biggest knowledge differences were between countries suggesting a continued need for education. Several responses also suggested people are getting information on climate change directly from Facebook. Meta as the group is now called is looking to increase its efforts to combat the spread of misinformation regarding climate change.
Aldi revisit “Kevin the Carrot” Christmas campaign
After 170,000 people queued online to purchase a plush Kevin the Carrot toy last year, Aldi had announced that they would retire this staple of the Christmas advertising scene. The public outcry around the announcement, lead to the circulation of hashtags such as #JusticeforKevin, #NoKevinNoChristmas and #BringBackKevin, shows just how attached consumers are to the loveable carrot.
Why is this important?
The reboot of the Kevin the Carrot campaign is a prime example of how the retirement of a loved ad or mascot can elicit a strong emotional response from consumers. The audience's reaction showed that Kevin the Carrot is still very much at the forefront of public awareness and his return in this sixth chapter, within the odyssey of Ebanana Scrooge will be welcomed by Kevin the Carrots fans this Christmas.
New features in Google Keyword Planner
Google’s Keyword Planner Tool is making more data available that you can use to make informed decisions about your search campaigns. The new keyword trends data includes Year-on-year Change, three-month change and three-month trending type. Google has stated “This is a small experiment. We’re always testing new ways to improve our experience for our advertisers and users.”
Why is this important?
Having more data, be it trending figures for the past three months or year-over-year, can be useful for marketers to see trends and plan their campaigns with more insight. Google urges users to check out the keyword planner tool and utilize as much of the data Google is giving you to benefit your customers and your own campaigns.
Google partner with homelessness charity in lead up to winter
Homelessness charity, Shelter is partnering with Google to raise funds for the homeless this winter by gifting all ad revenue generated from a virtual fireplace on YouTube – “The Good Fire”. The aim of this being to capitalize on both the growing popularity of virtual fireplaces, along with YouTube’s extensive audience for maximum viewership.
Thousands in England are facing homelessness this Christmas and this encouraging initiative is being launched on YouTube to make it easy to help the cause. By watching “The Good Fire” whether it be for a few minutes or a few hours viewers will be contributing to fundraising which aims to provide safe homes to those without them this holiday season.
