Facebook testing more transparency of user data utilization
Meta, is rolling out a new ‘Privacy Center’ tool for select users which will comprehensively outline the data they are collecting across five specific elements, while also giving users the option to switch certain parts of this tracking off. The five elements are: Security, Sharing, Collection, Use, and Ads. Each element is outlined and has its data usage explained, all in a bid to add more transparency and give users more control over their own data.
Why is this important?
Facebook recently received a £50M fine for breaching French law regarding the tracking of cookies and how the consent features for this tracking is being presented to users. This new feature will therefore provide much clearer transparency over several of Facebook’s data tracking processes, not just cookies, as it is important that users are given the chance to properly understand how and why their data is being collected/used and can then choose to either give properly informed consent to the tracking or turn it off.
Google Ads releases disapproved ads auditor tool
Google has released an auditor tool that flags and can delete policy-violating ads across your accounts. The tool enables advertisers to review all disapproved ads across their Google Ads accounts, ‘proactively auditing their accounts.’ Advertisers can run the tool in two python modes; ‘Audit Mode’ and ‘Remove Mode.’
Why is this important?
This can help those who manage accounts that have a high volume of ads. It is an easier way to stay on top of and scale management of disapproved ads in Google Ads. Google said, “advertisers operating at scale need a solution to holistically review policy-violating ads across their accounts so they can ensure compliance with Google Ads policies.
Domino's yodelling spot centres on previous ad's break-out star Betty
The domino “Domin-oh-hoo-hoo” campaign aims to continue the success of the first two films. Domino’s new advert features an elderly woman named Betty who was briefly seen in the ad released in June 2021. Betty is seen in her armchair at home when she puts the yodel call out to her friends, asking: “who fancies a Domino’s?” The integrated campaign will roll out across TV, VOD, radio, print and instore, OOH, DOOH, YouTube and digital.
Why is this important?
Domino's selecting an older protagonist at forefront of the advert is an interesting one. Betty gained mass following on social media following her feature in the previous campaign, a refreshing change from younger stars in their campaign and proves pizza is to be enjoyed no matter what your age!
Campaign of the Week: Corona launch non-alcoholic beer with vitamin D
January is typically a dull, depressing long month, many opt to go dry and quit alcohol for the entire month. Corona is introducing a new non-alcoholic beer infused with vitamin D with a sunshine-laden commercial.
The ‘Sunshine, Anytime’ campaign offers a bit of escapism during the post-holiday period and plays on the brand’s heritage of relaxing on the beach enjoying the warm weather – but this time with a cold ‘Sunbrew’ in hand. It is forecasted that this 0%/low alcohol beverage category is set to grow throughout 2022.