Google to Unify GA4 and Google Ads Conversion Window
Google Ads will use Google Analytics 4’s conversion window settings starting March 31st to ensure consistent reporting. As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings, meaning advertisers can no longer configure conversion windows independently. Currently, conversion window settings can be configured independently in both Google Ads and GA4, leading to discrepancies in performance reporting between the two platforms. Google is notifying advertisers about this change via email.
Why is this important?
Previously, Google Ads allowed advertisers to select conversion window lengths ranging from 1 to 90 days. Accurate reporting is crucial for data-driven decisions and while this update will help reduce confusion, some advertisers may require more flexibility. Read more.
LinkedIn Launches ‘Career Pathfinder’
LinkedIn has launched a new application called ‘LinkedIn Learning pathfinder’. The aim is to help people re-skill and upskill as we move beyond the pandemic. The application will create an education pathway for your personal development.
Why is this important?
Sometimes it’s easy to get lost in your career journey. Anything that provides more guidance and clarity about the opportunities out there, can only be a good thing. This application will help people to determine what skills they need to progress and move onto the next stage in their careers. Read more.
Microsoft Brings Generative AI to CRM Product Suite
Big tech player, Microsoft is bringing AI into its CRM software. A new feature called CoPilot is currently being phased into the company's Dynamics platform which is one of the main tools for CRM and data warehousing. This software will enable companies to quickly build and design email content, and chatbots via segmentation of the user base.
Why is this important?
Whilst SEO experts are already sweating due to the recent success of ChatGPT, AI-performing features in big user-based data services such as Dynamics should enable businesses to move effectively without the huge need for data-based business analysts. Read more.
Campaign of the Week: Guinness Toasts a St Patrick’s Day to Remember
In the countdown to St Patrick’s Day, Guinness has launched a new campaign to encourage responsible drinking, promoting its non-alcoholic ‘Guinness 0.0’. The Ad is called ‘Singing Pints’ and features ‘Holding Out For A Hero’ by Bonnie Taylor. The entire campaign, called ‘Make It A St. Patrick’s Day To Remember’ also includes the announcement of free pints of Guinness available in over 300 different locations across Ireland via the AnyExcuse app. A pint of Guinness 0.0 will be redeemable March 16th-19th.
The brand director at Guinness has encouraged everyone to engage in an enjoyable and responsible St. Patricks Day highlighting the importance of being proud to celebrate Irish heritage and culture. The campaign is the largest ever responsible drinking campaign in Ireland and the largest ever promotion of Guinness 0.0.
