Sky picks five winners of its sustainable advertising fund
Five brands have been rewarded £250,000 in media value as Sky reveals the winners of it’s Sky Zero Footprint Fund to be Ecosia, Homethings, Royal Mail, Serious Tissues and Wuka. The brands were selected on creativity, impact and sustainable credibility after taking part in live pitches among other shortlisted brands. The winning brands will use the funding to produce an ad to be judged during the final stage in December, following which the winner will receive £1m in media value.
Why is this important?
The Sky Footprint Fund is used to enhance TV advertising for businesses that are driving sustainable change and amplify their businesses. The fund rewards the media value only to brands that deliver on the message that “sustainable can be attainable” and enables them to use the power of TV advertising to drive positive change in sustainability.
Snapchat launches new ‘Family Center’
After being in development for a few months, Snapchat’s new feature the ‘Family Center’ has officially launched. This new feature will allow parents to monitor who their children are interacting with on the app, while also keeping the specifics of the conversations private. Parents will also be able to report any accounts that may be of concern directly to the Trust & Safety team without alerting their child. In order to access the platform Parents will need to sign up for their own account and teens will need to accept an invitation from their parents to join the Family Center dashboard. This will ensure full transparency in the process.
Why is this important?
This new feature means that young people will be much safer online. The aim of the Family Center is to help parents understand how their children are engaging in the app, without overstepping privacy grounds. In addition, this valuable update will also be a way for Snapchat to boost it’s active user counts.
Apple is expanding ads on iPhone and iPad
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. Display ads are shown in the search tab. But soon Apple will expand the ads to the main Today tab as well as in third-party app download pages. Apple wants to increase the ads business revenue to “double digits” from the $4 billion in annual revenue it is generating now, according to Apple ads group vice president in charge Todd Teresi. Some think this could mean expanding search ads to Maps, adding ads to digital storefronts like Books and Podcasts, and multiple tiers of TV+.
Why is this important?
Apple’s motives for a new ad platform may have been more transparent than they let on. “Apple didn’t update iOS to ‘help protect users.’ Apple collects all the info they block on Facebook, Apple is about to get into the ad platform game once again and this is yet another reason for people to flock to a better ad platform.” An Apple ads expansion could open up a lot more, potentially cheaper, advertising opportunities.
Campaign of the week: Dettol “Let Life Flow” by McCann London
This campaign sees Dettol use the power of sound to show the natural chaos of life at home. The different shots zoom into everyday activities, from eating breakfast at the table to kicking off muddy football boots. With each burst, the intense cleaning sounds highlight how simple life can mean surfaces don’t remain clean for long. It promotes Dettol by showing people free to get through the mayhem that is daily life, while quickly eliminating germs with their product.
It remains a highly relevant campaign due to the recent pandemic. While we have been getting back to normal, seeing schools remain open and being able to enjoy sports and hospitality – this campaign celebrates the day-to-day chaos and the significant need for those cleaning products.
