Meta expands ad targeting restrictions for teens
Meta is upping its data privacy processes for young users, with new restrictions on how ads in its apps can target teens and new control options that will enable teens to opt out of ad topics. Meta will also remove gender as an option for advertisers to reach teens. From November, teens joining the platform will automatically default to more private settings.
Why is this important?
This change will help protect young people on Meta’s platforms - including Facebook and Instagram - by protecting their online data, and at the same time helping to ensure they don’t receive unwanted and unsuitable ads in their social media feeds. Read about the changes here.
12 new Google Analytics 4 ecommerce dimensions and metrics
Google has announced 12 new Google Analytics 4 ecommerce dimensions and metrics meaning advertisers and brands will now be able to view and analyse specific information regarding products, services and interactions. Specifically, they will be able to view which items were added to cart, purchased and clicked as well as item purchases by country which will also show the number of items purchased by country.
Why is this important?
Advertisers will be able to find the new dimensions and metrics in the Explorations and the Data API. These new ecommerce metrics will help advertisers to monitor individual purchases and analyse specific product information. Advertisers should also be reminded that Google will sunset Universal Analytics on July 1, 2023. Learn more here.
Do you know what and where your data is?
Datorama, the data visualisation and marketing intelligence tool is a unified platform that’s safeguarding the needs of GDPR and privacy. Whilst the data visualisation aspect is key to signify campaign trends and AI-led optimisations, a growing concern over data privacy continues to grow in the media market, but Datorama and its parent company are here to safeguard us.
Why is this important?
Datorama helps companies comply with the GDPR by providing several features and tools to manage personal data. For example, Datorama allows companies to easily identify and segment personal data, so that it can be properly protected and deleted when necessary. The platform also includes a built-in GDPR dashboard that allows companies to track and manage their compliance with the regulation. Read more here.
Campaign of the Week: Cadbury Crème Egg helps the nation avoid its prize-winning eggs with live tracking data
Cadbury Creme Egg has launched the latest instalment this week in its iconic ‘How do you NOT eat yours’ campaign, which has been brought back by popular demand. In celebration of this latest push, Cadbury has released a selection of ‘lucky’ half-milk and half-white chocolate eggs that give customers the chance to win between £50 and £10,000.
“Cadbury Creme Egg has been entertaining the nation for generations as one of the most well-known brands in the UK and we are excited to continue to do this,” Cadbury brand manager, Lyndsey Homer said. “This campaign encompasses the cheekiness of the brand and encourages people to get involved and have a bit of fun. Helping cure the January Blues, the brand is encouraging the nation to see if they have what it takes to resist a tasty Creme Egg.”
