UM Media Scoop: 21st January 2022

Why is this important?

The updated performance enhancements, which will be rolled out this month, mean that advertisers can see certain metrics and conversions. The removal of the minimum spend requirement for customer match targeting will mean that it is possible for more people to use the feature as we move into a ‘cookieless world’. Finally, as similar audiences expand there will be more options for showing products and services to potential customers and refining ads to segmented users.

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Why is this important?

It is no coincidence that this campaign comes in January, a time when many people have made their New Year’s resolutions, often involving some form of goal for success or self-improvement, and are determined to stick to them. This campaign is designed to both motivate and inspire, suggesting the idea that sharing these ambitions and goals publicly on Twitter adds more accountability to oneself and therefore an extra push towards them.

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Why is this important?

The new in-reel spot will allow brand and agency partners to maximize the uniqueness of cinema's compelling media environment by creating bespoke branded content stories while looking to bolster recent research that proves the power of the big screen and the relevance of content and context for brand campaigns

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