Clear Channel Screen Fitted With Microphones So AI Can ‘Hear’ Sirens
A hard-hitting anti-knife crime campaign is using a digital outdoor screen fitted with microphones and AI technology to pick up the sound of ambulance sirens as a prompt for different messages. The campaign aims to raise awareness amongst young men aged 16- 24 of the devastating impact of knife crime. It uses a machine-learning system, trained to understand what an ambulance siren sounds like. One hero screen in London has also been fitted with microphones to pick up the sound of sirens.
Why is this important?
Clear Channel trained the machine-learning system over a four-week period using recordings of real sirens. The custom system could then recognise the sound of an ambulance, and so that every time a siren is “heard” by microphones on the bus shelter installation, it will show the text messages between mothers and sons. This shows the growth of technology within the outdoor industry and the clever targeting that could be applied. Read more.
Microsoft Integrates DALL∙E Visual Creation Tools into Edge and Bing
The increasing popularity of artificial intelligence has prompted Microsoft to implement AI tools into their platforms. Interestingly, earlier this year Microsoft invested $10 billion in OpenAI, and as of recently, users of Microsoft can now create their own unique AI images with the Bing Image Creator tool. Moreover, the visuals created via the process are owned by the user and can be used for any purpose as long as they comply with the usage guidelines.
Why is this important?
The ability to access such tools through Microsoft makes them more accessible to users, who are more likely to use their platforms. As a result, they are able to gain a competitive advantage in the market. However, it has come to the attention that the advancement of AI poses a risk to Stock image websites, as they could lose their clients. Read more.
Google AdSense Auto Ads Has Introduced 5 New Updates
Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. These changes include; categorising the formats into two groups based on their behaviour – the ‘Overlay formats’ and the ‘In-page formats’; the previously named ‘in-page ads’ is now known as ‘banner ads’; the controls for banner ads and multiplex ads are now separate; each format now has its own unique icon for easy identification and finally there is now an ad gallery displaying examples of each format.
Why is this important?
By categorising them into two distinct groups and providing individual controls for each format, publishers can easily choose the ad type that best suits their needs without having to navigate through complex settings. These updates will be accessible during the user’s next visit to the Auto ads settings panel. Read more.
Campaign of the Week: Adidas Mimics Samsung ‘Night Owls' Ad to Highlight Women’s Safety
Adidas has responded to Samsung’s ‘Night Owls’ campaign to highlight the ‘ridiculous’ measures women have to take to feel safe when running after dark. According to Adidas, 68% of women take precautionary measures to feel safe when exercising in public. An additional 38% have admitted to already having experienced verbal or physical harassment.
Raising awareness of the lack of safety women feel when running at night, will help encourage measures to make streets safer. Everyone should be able to feel comfortable running, and it’s not acceptable that so many people feel like they need to change their behaviour to stay safe.
