Google My Ad Centre gives users more expanded controls
Google’s My Ad Centre has started to roll out to users globally, providing control over the kinds of ads they see across Google on Search, YouTube and Discover. The New My Ad Centre controls will allow you to block sensitive ads and learn more about the information used to personalise your ad experience. It will also expand Google’s privacy controls to allow users more direct control over which data sources – specifically Web and App activity and YouTube history – are used to personalise your ads.
Why is this important?
Since Google’s announcement of My Ad Centre in May, users have been waiting for it to roll out globally. With the sunsetting of cookies in 2024, the new privacy features give users their best chance at privacy and having a say in the ads they are served. Additionally, the new features could be a benefit to advertisers as well since users who take advantage of My Ad Centre will have access to the brands and ads they are most interested in.
Uncommon's first British Airways work takes off
A year after winning the advertising and CRM account over WPP, Uncommon Creative Studio have unveiled its first campaign for British Airways. The major, multi-channel campaign comes as part of a fresh brand positioning in which the agency celebrates the elements that have made BA “A British Original”. The creatives for the campaign are centred around more personal responses to the common question travellers are often asked when they land; “What is the purpose of your visit?” However, rather than the usual 'Business' or 'Leisure' responses the campaign offers more meaningful and relatable answers.
Why is this important?
This change in brand positioning represents BA shifting the focus onto people over planes. The campaign shines a light on all of the original reasons that people fly with the intention that, going forward, every interaction with the brand feels as original as each of the hundreds of original executions that have been produced for the launch.
LinkedIn adds new accessibility features
In line with October being National Disability Employment Awareness Month in the US, LinkedIn announced a whole range of new accessibility features for their platform. New features include auto-captioning for video content, the introduction of an alt-text functionality in their Campaign Manager (allowing advertisers to add text descriptions to image ads), as well as new courses on their LinkedIn learning platform focused on accessibility in various roles.
Why is this important?
LinkedIn is widely known as being a work-based social media platform, with it largely being used by professionals and those offering/seeking employment opportunities. The inclusion of new accessibility features helps both the site itself and the opportunities available on there to become more accessible to a wider range of applicants and is undoubtedly a step in the right direction in regards to inclusivity in and around the workplace.
Campaign of the Week: UK government launches new vaccine marketing campaign
The UK government has launched a new marketing campaign with the aim of urging eligible people to get their flu and Covid-19 booster. The adverts are aired across television, radio, social and digital media.
It’s vitally important that everyone eligible for their vaccines receive them as soon as possible so that they can get complete protection from these viruses. Raising awareness of the latest round of boosters will save lives, as some people aren’t aware that they are eligible.
