House of The Dragon's roaring success shows that 'Game of Thrones' isn't dead yet
George R.R Martin’s beloved fantasy novels “House Of The Dragons” has just become the most- watched series premier in HBO history. The owners of of HBO and its sister streamer HBO Max revealed that the first episode drew in 9.986 million viewers during the opening night across US households. In the UK following the release on Sky, 1.39 million viewers tuned in to watch the show 24 hours post-launch – numbers that helped it overtake Game of Thrones as the biggest-ever drama launch on Sky Atlantic.
Why is this important?
This will be seen as a massive win for Warner Bros. It is still early days for House of the Dragon, but all signs point toward it being as successful as Game of Thrones was a decade ago. Discovery can take heart from its promising start – and not only from the fact that it eases the pressure on the beleaguered organisation.
TikTok launches new cybersecurity initiative, highlighting tips and tolls to help keep people safe online
As students prepare themselves for the start of the school year, TikTok has partnered with Global Cyber Alliance (GCA) and launched a toolkit to help educate young people about the best practices to keep them safe online. The toolkit includes a range of apps and education resources on key cybersecurity concerns, which could be a great way to encourage people to be more proactive in monitoring for potential threats.
Why is this important?
This initiative helps keep young people safe online. The toolkit also aims to inspire more people to step into a career in cybersecurity, particularly those from underrepresented communities. If this provides more people with the opportunity to enter the field of cybersecurity, that can only be a great thing.
Google announces four new shopping campaign features
Ahead of the holiday season, Google has just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. These include; conversion value rules for store sales and visits, product-specific insights, deals content API and shipping and returns annotations.
Why is this important?
Ahead of the holiday season, Ecommerce merchants and advertisers who sell during the holidays should start setting up and testing these new features and get ahead with planning and implementation.
Campaign of the week: Starbucks, every table has a story
Starbucks has released a new campaign, taking inspiration from a post-pandemic world where flexible working has proved increasingly popular. Starbucks positions itself as an inclusive "third place", where everyone is welcome to fuel their passions and work on their side hustles.
The 60-second film follows Kay's story, an inspiring creative entrepreneur hoping to launch her own business successfully. The campaign will be launched across their social channels, as well as 30-second and 20-second ads, running across cinema, BVOD, online video and owned channels, including in-store.
