‘Cineworld Day’ Doubles Weekend Admissions
Saturday, 26th February saw the first ‘Cineworld Day’ with all tickets priced at £3, regardless of format. This significantly boosted Saturday’s admissions, with Cineworld’s market share and admissions more than doubling on Saturday. This has boosted all films’ admissions.
Why is this important?
This is great for current cinema campaigns as the boost in admissions means that more viewers are seeing the cinema adverts. This boost in admissions will exceed estimated admission levels and prove positive for campaigns. We expect cinema admissions to surge due to the release of the much anticipated ‘The Batman’ on the 4th March.
TikTok confirms implementation of longer video uploads
In a recent announcement, TikTok has confirmed that it will soon be allowing all users to post videos of up to 10 minutes in length, double the current maximum length of 5 minutes and a significant increase on the app's original limit of 15 seconds.
Why is this important?
Despite short-form video being the big trend at the moment, it’s difficult to monetize due to being too short to include pre-roll or mid-roll ads, as shown by the rise and fall of Vine in 2017. With several other social media apps tapping into the short-form trend, TikTok will be hoping to keep hold of their top creators by offering them more monetization options through ads on longer videos.
Microsoft Advertising extends Shopping campaigns to more markets
Microsoft Advertising will now roll out shopping campaigns across new markets. It will also be making ‘Marketing With Purpose’ attributes available globally, with multi-asset audience ads being tested in closed beta. Seasonality adjustments and automated bidding will also be rolled out. The shopping campaigns will be available for brands across countries in Latin America and ‘Marketing With Purpose’ attributes will be available in all markets.
Why is this important?
These updates for Microsoft Advertising are designed to offer better automation with more capabilities. The expansion will provide advertisers with another non-Google channel that can reach audiences and by introducing multi-asset audience ads, Microsoft’s systems can use input fields to generate more combinations in turn resonating with more customers. The newer features follow the company's continuity and commitment to its steady buildout of Google import features across the platform.
Campaign of the Week: Adidas #ImpossibleIsNothing
Adidas' latest ad features model and dancer Ellie Goldstein. Ellie tells her inspirational story about how as a woman with down syndrome it is more than possible to make it into the industry and to achieve your goals. Throughout the spot, Ellie sends a strong message that she was born this way - fierce.
Adidas has ambitious plans for 2022, including launching the new “breaking barriers academy” which will include gender equality learning resources to sports coaches and athletes in Europe with the hopes to improve the inclusion in the sporting industry.
