DCM launches Cinema TVRs report on Connected AV app
Digital Cinema Media (DCM), the UK’s largest cinema ad sales house, has launched its first Cinema TVRs report on the Connected AV app to align its measurement with other AV channels. Cinema measurements such as box office millions and cinema admissions will be converted to the more universally recognised TV ratings (TVRs). This data will be included in the quarterly reports along with forecasts for major upcoming film releases which can be filtered by genre and demographic, identifying audiences with the highest TVRs.
Why is this important?
As explained by DCM’s CEO Karen Stacey, “We are moving ourselves from this nice-to-have medium to a place where people can really understand the contribution cinema can make in a media schedule. Event movies should be the cornerstones you build your schedule on, so we have evolved the reporting of cinema’s biggest cultural moments into simpler terms with real, robust data.” Read more.
Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Opting in is voluntary. Advertisers who decide to opt into the upgrades will have access to a range of tools and capabilities aimed at improving campaign performance and user experience. This includes; Inventory-aware ad serving, more converting search queries, Enhanced control, Serving user intent more effectively and Better insights.
Why is this important?
The DSA and GDA upgrades give advertisers the tools they need to shift single-channel campaigns to a unified campaign strategy in PMax. This should in turn help improve ROI and give marketers the ability to fully optimize performance across channels.
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Twitter’s latest rebrand sees the disappearance of the blue bird and a new name
The famous Twitter bird and name has been entirely replaced by an X in the latest changes to the platform. The rebranding, which many have noted was very rushed and half-baked due to the gradual changes, now follows a black and white colour scheme and a new logo. Despite concerns about this change being rushed and even potential copyright concerns, the app has not slowed down in rebranding, and the visual changes are apparently a small step in Musk’s ambitions for the app, aiming for a bigger, more encompassing platform.
Why is this important?
This change has led to many websites already updating their social media icons and many physical stores having to change signage accordingly, which is a costly and time-consuming exercise for many. With this and the recent successful launch of Threads, Meta’s competitor app, the social media landscape has seen vast changes in a short period of time, and the outcome of which is still unpredictable.
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Mayor of London’s new campaign attempts to tackle misogyny among men
Sadiq Khan and Ogilvy have collaborated on a new initiative to try and tackle problematic behaviour among men. The campaign, titled “Say maaate to a mate”, aims to encourage men to call out their male friends if they use misogynistic language or if they see them harassing women. Research from Ogilvy found that two in three men want to step in when hearing sexist language but they struggle to do so as they don’t know what to say – the idea of this campaign aims to give men a simple and effective intervention. The campaign has sparked widespread discussion, with many taking the view that the issue of misogyny has much deeper roots, and this is not enough to tackle it. Read more.
