ITV announces schedule revamp
The ITV Evening News will now be 1 hour long commencing from the 1st of March. The new hour-long program, presented by Mary Nightingale says it's investing millions into the journalism behind the program. And with 27 new producers, camera operators, video editors and journalists are being recruited the network sees its biggest expansion of jobs in 20 years.
Why is this important?
The revamp means that there will be a change in schedule with the dramas. Emmerdale will move to a 7.30pm slot and Coronation Street will move to 1 hour long episodes on Mondays, Wednesdays and Fridays at 8.30pm. ITV’s Director of News and Current Affairs, Michael Jermey said: "The expansion of the network evening news programme and the investment in new roles is an enormous vote of confidence in ITV News' journalism, which has continued to deliver strong exclusives and insightful reporting year after year, with 2022 so far being no exception.
Messenger adds new features to celebrate Lunar New Year
On Tuesday 1st February, people all over the world celebrated the beginning of the Lunar New Year, also sometimes known as Chinese New Year. Facebook Messenger has added new stickers and AR effects to celebrate the event and help people take part in the festivities. For example, Meta has integrated its recent avatar update into Messenger by enabling people to use their 3D avatars to send red letter envelopes to friends and family in the app.
Why is this important?
Lunar New Year is one of the largest cultural celebrations around, and while primarily celebrated in East Asia, it still has approximately 1.5 billion people celebrating the event and taking part in festivities around the world. It’s important that a platform with the influence of Messenger/Meta uses its reach to help highlight and spread awareness of the event, capturing what it means to those who celebrate.
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Microsoft has announced that portfolio bid strategies are now available along with the platform’s automated integration with Google Tag Manager. The portfolio bid strategies automatically adjust bids and balance multiple campaigns such as maximise conversion, target CPA and impression share. With Microsoft’s integration with Google Tag Manager, you can automatically copy the setup used by existing Google tags.
Why is this important?
These bid strategies will help save time for advertisers so they don’t have to manually adjust bids. With the automated GTM integration, advertisers can save time by copying over the Google tag setup already being used. Overall this means it will be easier to adjust and configure campaigns.
Campaign of the Week: Kate Winslet and Helen Mirren deliver raw monologues on self-esteem
As February is International Boost Self-Esteem Month, L'Oréal Paris has released a major "Lessons of worth" mini-series continuing the theme of its viral 2020 film with actress Viola Davis.
"Lessons of worth" gives 11 brand ambassadors – who include Liya Kebede, Kate Winslet, Helen Mirren and many more– time to deliver their personal take on the tagline, women’s empowerment, and self-worth. Created by McCann Paris, each film is produced with a minimal aesthetic and filmed in one take, with no editing. The series will be posted on L’Oréal Paris social media, across Instagram, LinkedIn, Twitter, YouTube and Facebook throughout the month.
