British Airways Holidays turns to comedy to 'take their holiday seriously'
Launching via a series of humorous TV ads, British Airways are urging holiday makers to “take their holiday seriously”. The campaign comes following research made by YouGov and commissioned by British Airway Holidays, which found that 48% of UK adults have checked their work emails whilst on holiday and half do not take their full annual leave allowance. The campaign, which is running across TV, cinema, Social and Out of Home channels, features a woman talking to the camera about the importance of taking a holiday.
Why is this important?
A 40-year study by the European Society of Cardiology noted in 2018 that taking a break may help people live longer. The campaign encourages people to stop working whilst on Holiday and take their annual leave, stating that “science says not taking time off could literally kill us sooner”.
TikTok Looks to Provide More Insight into Why it Displays Each Video in Your ‘For You’ Feed
TikTok’s looking to provide more insight into why you’re seeing what you’re seeing in your feed with a new 'Why am I seeing this?' explainer tool that will provide some of the potential reasons that guide its algorithmic decisions.
Why is this important?
These new insights will help users figure out why a certain video appears on their feed. This will help users avoid videos they don’t want to see, and better allow people to curate their own For You feeds – anything that clarifies why exactly videos end up being shown can only be a good thing!
Google Ads Updates in 2022
In 2022, Google made several announcements, updates and nudges that shifted the paid search landscape. The change that got the most attention was Google sunsetting Expanded Text Ads. This forced advertisers towards Responsive Search Ads (RSAs) which the platform announced in August 2021 and took effect in July 2022. Other big updates included a big push towards Performance Max. Released to all advertisers in November 2021, it has taken over most ecommerce accounts with Google’s heavy-handed push away from Smart Shopping.
Why is this important?
Ultimately, 2022 was the year when Google leaned even more heavily into AI and Machine Learning. For advertisers, while Google has made the barrier to advertising low, we can still distinguish our accounts by understanding when to test and optimise in less-controllable environments and not simply trusting that Google has our best interest at heart.
Campaign of the Week: H&M Launches Immersive Gaming Experience 'Looptopia' On Roblox
H&M has announced a new Lootopia experience on Roblox. The new creation is an immersive experience on Roblox allowing players to customise and experiment with materials and patterns creating a whole new wardrobe for their avatar, mini-games, styling sessions, alternate worlds, events and more. The H&M Lootopia experience gives current and new customers new ways to engage online and offline, as well as giving them the chance to catch up with friends to trade clothes, take selfies or even admire each other's latest creations.
The 3D experience announcement comes after H&M stated more and more people who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds.
