Dole campaign posters have 'more nutritional value' than some of UK’s favourite snacks
The Juice-makers Dole Sunshine Company has printed posters for a new campaign using ink made almost entirely out of fruit. The campaign aims to raise awareness of the low nutritional value within British snacks and junk food by drawing inspiration from the universally known nutrition label printed on food products. The campaign, known as “Malnutrition labels: nutritional ink”, uses a variety of fruit waste and scraps in its printing and hopes to inspire people to make better snack choices.
Why is this important?
The UK consumes more junk food than any other country in Europe and the concept for this campaign was to create ink for the posters that contained more health benefits than many of the poor-quality food choices that British people make. The fact that these posters themselves may contain more nutritional value than their meals is part of the effort to increase customer awareness of the “critical nutrition gap” and uses the OOH format to great creative effect.
GA4 now has an enhanced measurement option for Form interactions
Google has added an enhanced measurement option for Form Interactions. Now you will be able to see when a form has been started by a new user, not just when a form has been submitted. The new option is enabled automatically for all newly created web data streams. If you already have a web data stream, you will be able to turn this on by navigating to ‘Enhanced Measurement’. ‘form_start’ shows the first time a user interacts with a form in a session and ‘form_submit’ shows when a user submits a form.
Why is this important?
This new enhanced measurement feature will enable advertisers to see visitors to your website who had started filling out a form but for some reason did not complete one. This is important because advertisers can then use this information to create remarketing campaigns with unique messages and entice visitors to come back and complete the form.
YouTube’s testing crowd-sourced feedback on automated caption accuracy
YouTube is trying out a new way to improve the accuracy of its automated captions, by letting users recommend updates and revisions based on the captions displayed.
Why is this important?
This feature is still in the early stages, but if implemented correctly it will make YouTube more accessible to those with hearing impairments. Sometimes captions are far from accurate and this can really hinder the viewing experience. It will be exciting to see how this feature develops using this process.
Campaign of the Week: 'That’s the eBay way' by McCann London
eBay is showing off its commitment to making the process of buying and selling beneficial for everyone in this snappy campaign series. The campaign introduces viewers to a range of eBay tribes and how they use the platform to buy and sell. The ads were created by Jo Griffin and Ben Buswell and directed by Paul Geusebroek through Iconoclast.
Historically, second-hand shopping may not have been considered “trendy” but is an increasingly on-trend thing to do. By including all races, genders and ages, this campaign ensures everybody feels welcome and able to use eBay in their own unique way.
