Google expands verification requirement for finance ads
To crack down on financial fraud in ads, Google is now expanding its successful verification program to more countries. Advertisers will now have to prove they’re authorised to promote financial services. After launching in the UK in 2021, ads that promote fraudulent services have seen a noticeable decline. Following this, the requirement has now expanded to the likes of Australia, Singapore and Taiwan.
Why is this important?
Advertisers must now demonstrate that they are authorised by their respective financial services regulator and complete Google’s advertiser verification program before running any ads promoting financial services. Applications for verification will be taken by the end of June and the policy will come into full effect on August 30th.
Meta showcases how the metaverse could enhance freedom of expression
Meta has outlined the ways that the metaverse could act as a potential vehicle for increased freedom of expression, by giving people the opportunity to be seen as they wish, via the use of digital avatars.
Why is this important?
Some people may not feel as though they have a safe environment to express themselves and many of these people may look to social media as a place of freedom and escapism. With the plans outlined in this showcase, the metaverse looks set to try and expand on this freedom to bring it even closer to reality.
The Elizabeth line marks a new era for OOH design
The opening of the new Elizabeth line on the London Underground marks the largest single introduction of out-of-home sites in a generation. A diverse range of 329 new digital panels can facilitate complete brand take-overs of stations, digital ribbons can tell stories as commuters continue on their journeys, as technology and data change the medium’s capabilities. The digital screens have been strategically placed following the testing of the travel patterns and behaviours of commuters, ensuring that advertising in this underground environment maximises attention for brands without bombarding travellers with marketing messages.
Why is this important?
Some of the most iconic OOH sites have evolved to become attractive features of our urban landscapes and the aim of these new digital screens is to follow a similar design mantra. The state-of-the-art technology marks a change in the flexibility of creativity, delicate lighting surrounds the panels, drawing attention to them and framing them in a similar manner to a work of art in a gallery.
Campaign of the week: Samsung & Google launch ad campaign highlighting partnership
The new ad showcases Google services working seamlessly on Samsung hardware, introducing interesting new features and a whole new range of interconnective options. The ad ends with two Samsung products appearing side-by-side with Google Assistant on the screens, exemplifying the new partnership.
This is a great example of collaboration between brands, a way of advertising which is becoming increasingly popular. This is because of the way it allows brands to get more scope out of their budgets, by tapping into each other’s audiences while still effectively demonstrating their product.
