Direct Mail And Door Drops May Attract Young Audiences
Given the current economic state, many brands are struggling to grab the attention of hard–to-reach audiences. Young people in particular are starting to lack confidence in not just big institutions, but also brands and their marketing efforts. Their levels of Ad avoidance is also more frequent than with older audiences.
However a recent study by JICMAIL found that 17-34 year old households have an interaction rate with Direct Mail of 3.85 times a month, not a big drop from the average of 4.44, and 2.84 for Door Drops vs the average of 2.95. 17% of Direct Mail was found to drive a Digital response amongst this age group and 1/5 of Door Drops drove any kind of Commercial response, on- or offline. Finally, those aged 24 and under were 40% more likely to claim that mail can change their mind about a brand than the average adult.
Why is this important?
The research supports the claim of mail effectiveness from DM and DD providers. In a Digital dominated market, these findings have shown the impact of Direct Mail at driving young audiences online after seeing a mailer. Direct Mail in this case would be ideal to run alongside a Digital campaign and drive more leads to their websites.
Facebook And Twitter Take Action To Maintain Election Integrity As Vote Counting Continues
As the race to the White House continues, the Social platforms have made additions to their user feeds to try and manage potential misinformation and reportage, helping people stay informed of what’s currently happening. All users in the US will currently see a prominent banner at the top of their Facebook and Instagram feeds stating “votes are still being counted” to counter premature claims of victory, following Trump’s controversial statements recently. On Twitter, warning screens have also been added to tweets claiming victory or questioning the process, as the counting process is finalised.
Why is this important?
The temporary update is being displayed to help quell public dissent, and counter rising angst over the pending result. This addition takes a stance on managing the social conflict side of online interactions, and the potential consequences of it. The platforms want to be known as credible information and opinion sharing networks, and not incite anti-social behaviour of any kind, which may result if propaganda or misinformation is widespread. This information banner aims to combat this happening.
Google Shares A (Home) Movie On How Google Search Really Works
For 20 years Google has been at the forefront of how we find and source information. The term 'Google it' has become synonymous with how we find answers to burning questions or simply solve arguments about when something happened. In a fantastic short film, Google has shared an insight into how Google Search works. The film launched on 16th October and at just under an hour long, offers a comprehensive view of the process and the impact on everyone’s lives.
Why is it important?
Just watching the video shows how engrained Google has become with our everyday lives. Each scene demonstrates how easy it is to find the information we seek. From settling debates on when your favourite football team last won a cup or looking up ingredients for a new recipe to try. It highlights how important being online, ranking in Google and being found has become.