Nicola Daniel joins UM Birmingham
UM Birmingham welcomes Nicola Daniel as Strategy Director
UM has hired strategy expert Nicola Daniel to lead its strategic planning activity within its Birmingham operation, further driving growth for its clients and enhancing the agency’s strategic offering. Daniel joins after working with a variety of agencies and brands in a freelance capacity.
With over 20 years of media experience, Daniel brings a wealth of knowledge and insight. She has worked across multiple industries including FMCG, tech, consumer, travel, B2B and telecoms in the UK, US, and Australia. Prior to joining UM, Daniel spent seven years freelancing with agencies, media owners and brands. She also spent 13 years working at agencies, including PHD and Zenith.
As Strategy Director, Daniel will play a key role in enhancing the output of the UM Birmingham team as well as developing and growing creative and collaborative relationships with agency partners.
Daniel, who joined the agency in February, said “I’m incredibly excited to return to agency life and be part of the team. Nothing beats the energy and passion of an agency like UM and I’m looking forward to working with colleagues and agency partners to create and deliver outstanding work.”
Kevin Murphy, Managing Director UM Birmingham, said “Nicola is a brilliant addition to the team. Her extensive creative media experience across multiple sectors and regions will be invaluable for our clients, partners, and the continued growth of our team.”