Pay-per-click advertising, also known as PPC, can be a fantastic way of driving traffic and visitors to your website. Unlike organic channels such as SEO or organic Social advertisement, PPC is able to get you in front of your audience in both an instant and direct way. What this means is that a well managed PPC account can often form the basis of a digital strategy, supporting organic channels as they grow in prominence, whilst delivering near instant results.
The UM Birmingham PPC agency team are amongst the top in their fields. With expertise across all industries, and access to the McCann global network of specialists, our team can both advise on and manage a wide array of campaigns, helping drive lower CPCs (cost per click) and drive up your return on investment
Despite being the top PPC agency Birmingham has to offer, our PPC team have an international reputation. They have worked on both highly targeted local campaigns as well as having international expertise, driving growth across the globe.
What is PPC?
Pay-Per-Click advertising (PPC) is a form of marketing in which advertisers pay a fee for users clicking on their adverts within the search engine results page (SERP). Put in a simple way, PPC is a way of buying relevant traffic for your website, and is often used as both a primary and secondary strategy for driving converting visitors to a website.
Search engine PPC works by placing an advert on search engine results pages, and then paying per visitor that clicks on that advert, landing on your website.
A well managed PPC campaign can drive a fantastic return for investment, making the original fee to place the advert trivial. This is because the visitor to the website is worth a lot more than the cost of the click.
PPC Agency Partnerships and Expertise
Our PPC agency Birmingham team have been Google partners for years and continue to have a fantastic relationship with Google to help ensure your account gets the support it needs. We partner with Google and get insights from Google to help deliver the best results for your campaigns.
As well as being Google partners, we are Bing partners, so we can ensure you get the best results across both major search engines and aren't Google reliant. This helps secure our place as one of the best PPC agencies Birmingham has to offer.
Unlike a lot of PPC agencies, we also have expertise in Google Manufacturer Centre and Google Merchant Centre. This means that no matter what your product or service, we can help you get it in front of the right audience at the right time in their conversion journey.
PPC Campaign Optimisation
Every PPC campaign needs to be continually optimised to ensure that it is both delivering highly relevant users to your site and delivering the lowest possible CPCs (cost per conversion). Depending on the PPC campaign, that may mean that the adverts needs to be geo-targeted to only reach users in a specific area. With large sites, it may mean that Auction Time Bidding is used to use machine learning to make large numbers of optimised changes on a continuous basis. Or, alternatively, it may just mean having a PPC expert (like those in our Birmingham team) to monitor the account and make strategic changes on the go. Every campaign is different, based on the KPIs of your business, and needs a bespoke approach.
Read about how we used Auction Time Bidding to optimise Jardine Motor's PPC activity, or find out how we used a Geo-Targeted PPC strategy for City Fibre.
PPC Attribution Modelling
Relying on last click attribution can often diminish or over-emphasise the impact of certain channels within your marketing strategy and deliver unreliable data. Unlike a lot of Birmingham PPC Agencies, we don't just solely operate on a last click attribution basis. Instead, we develop an attribution model using a holistic approach with the rest of your marketing channels. This helps give an accurate view of how your marketing channels are working together to deliver results, driving efficiency.
Shopping Optimisation
Shopping Ads can form a vital part for any ecommerce marketing strategy. Through using and optimising Google Shopping, we can help connect you with your customers at the point they are researching product options. We ensure that your campaign utilises ecommerce advertising best practice to drive transactions and revenue.
Search Proprietary Tools
Rankings Tool produces paid search insight that helps you to understand the search market, competitors activity and gives you the insight to make the right decisions with your search strategy. Unlock unparalleled paid ranking performance insights, at scale, across Google, Bing, Amazon and more, via our proprietary ranking technology, including laser targeted local data. Gather insights in to the search landscape, unlock competitors’ bidding strategy secrets, understand share of voice and identify dominant advertisers within your marketplace.
PPC Reporting
We offer an array of different reporting options depending on your needs and the needs of your business.
Google Data
Studio
Google Data Studio provides a fantastic real-time reporting solution. Perfect for most reporting needs, Data Studio is a versatile tool that can offer a wide range of reporting functionality.
Datorama
Reporting Tool
Datorama offers a supremely powerful data analytics tool. Able to integrate and manage an entire marketing campaign, Datorama pulls together (and allows for the analysis of) multiple marketing channels at once.
Stakeholder Documents
As well as offering powerful analytical tools, we also offer reporting solutions in stakeholder friendly documents. We also insist on regular calls with our clients to ensure that the account remains aligned to the business needs.
Why Choose The UM Birmingham PPC Team
When it comes to choosing your PPC agency then you don't need to look any further. At UM, our team place your business and your KPIs at the heart of your PPC campaign. Whether you need geo-targeting, shopping, auction time bidding, or any number of other PPC strategies, they are always on hand to help. We keep you informed every step of the way so that, together, we can drive the best growth to your business.
FIND OUT MORE ABOUT HOW PPC CAN HELP YOUR BUSINESS
If you have any questions, or if you would like to find out more about our PPC services and offerings, then please feel free to get in touch today to speak to one of our team.