Direct media is ideal if you need to reach specific audience segments and optimise your marketing budget. UM works with brands to utilise Door Drops, Direct Mail and Email activity as part of highly effective integrated marketing campaigns.
If you're looking for a cost-effective way to reach customers, Door Drops are not only versatile but are also delivered by sophisticated targeting too. A Door Drop has greater longevity in the home, with 20% of Door Drops staying in the home for over four weeks, successfully targeting and influencing future purchasing decisions.
Similarly, Direct Mail is another option that helps drive campaigns efficiently, using targeted data to reach desirable consumers in close proximity. This ultimately helps avoid waste spend and ensures that only consumers relevant to each campaign are contacted. It is an ideal option for any business looking to carry out a cohesive and powerful marketing strategy.
Direct mail
Direct Mail is a great way to target a specific audience while in their home, based on various household information. We're able to segment target audiences right down to whether they own a car or have a pet, to ensure we have the correct audience for your product or service. Direct Mail is one of the best ways to reach directly into a consumer's home and raise brand awareness.
Email Marketing
Email marketing is one of the most cost-effective direct marketing tactics. We craft tailored, branded messages to your target customer base, helping to build a long-term relationship and drive direct response rates.
Door drops
Door Drops can also be used to target the consumer with your products. Content can vary considerably across consumer-focused businesses, charitable organisations or local authorities, each with a different purpose such as to promote brand awareness, advertise products and services, provide product trials, drive traffic to websites and raise awareness of up-and-coming events.
Provided by the Royal Mail, Door Drops can be planned by postcode sectors, drive times, counties, TV and radio regions and is a proven methodology of reaching the desired audience as an integrated channel of offline and online campaigns.
Our knowledge of the Door Drop procedure is second-to-none. Booking millions of Door Drops each year, our expertise spans from the meticulous planning of geographical areas, understanding the audience demographic and the perfect promotional message, down to the size of the creative and the weight of the paper.
After years of experience working with media owners, the UM team are able to negotiate the best competitive rates that in turn are passed on to you. We also work closely with creative and print houses, so we can offer you a seamless service for any Door Drop campaign.
72% OF DOOR DROPS ARE ENGAGED WITH
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We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.