Out Of Home
Reaching Consumers On The Move
Our in-house specialist Out-of-Home (OOH) team provides brands with strategic planning and buying services for traditional and digital OOH formats across all sectors including roadside, transport, retail & leisure, as well as ambient and experiential marketing opportunities.
Our core OOH capabilities range from the start of the process - the planning and buying, strategy and research - through to creative, production, inspection, and consultancy. UM’s experience covers regional, national, and international OOH, with extensive knowledge and buying power at macro and micro levels.
UM’s approach uses a combination of proprietary and industry-vetted planning tools to tailor bespoke plans, routed in effectiveness and efficiency. The use of location data and geo-mapping allows us to reach specific audience demographics efficiently, whether that be at scale or at an individual postal sector level.
Classic posters are still highly trusted, used by the world’s biggest advertisers to drive brand fame and esteem. Opportunities exist in many different OOH environments - from roadside billboards to shopping centres, and from gyms to bars - allowing us to reach many diverse audiences in differing contexts and mind-sets.
Bus, rail, tram and underground formats offer significant weekly reach of the UK population.
Whether you're looking to reach daily commuters, weekend shoppers or leisure users, our public transport networks reach millions of people in urban locations throughout the UK.
Non-traditional or 'alternative' media provide brands with an opportunity to disrupt consumers in surprising and engaging ways.
This could be anything from developing humorous mirror stickers in health clubs or bars, through to rain-activated floor art that only appears during wet weather. Meaning we are limited only by our imagination.
Technology has transformed OOH – offering brands a more dynamic proposition, providing greater versatility, creative flexibility and delivering even more impact. Whether it be an interactive campaign to drive engagement, or integration with mobile or social video assets, digital OOH provides us with even more opportunities to connect with your audience.
And as OOH has become increasingly digitised, we have ensured that our tools have kept pace - enabling fast and easy content delivery for digital OOH, providing transparency in the guise of dashboards providing up-to-date digital display data.
OOH Marketing Statistics
Don’t take our word for it, just look at some of these tried and tested out-of-home statistics.
Adding OOH to the mix helps to increase the effectiveness of a TV campaign by 17%
83% of people recall seeing OOH advertising within the last 30mins before shopping
OOH uplifts online search traffic by a massive 54%
OOH: Up close and personal
Our team has plenty of experience in delivering memorable and shareable brand experiences for our clients. This growing sector allows consumers to get up close and personal with your brand, product or service, and is proven to drive positive word-of-mouth.
OUT OF HOME ADVERTISING REACHES 98% OF THE UK POPULATION EVERY WEEK
GET IN TOUCH
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.