Out Of Home

Reaching Consumers On The Move

Our in-house specialist Out-of-Home (OOH) team provides brands with strategic planning and buying services for traditional and digital OOH formats across all sectors including roadside, transport, retail & leisure, as well as ambient and experiential marketing opportunities.

Our core OOH capabilities range from the start of the process - the planning and buying, strategy and research - through to creative, production, inspection, and consultancy. UM’s experience covers regional, national, and international OOH, with extensive knowledge and buying power at macro and micro levels.

UM’s approach uses a combination of proprietary and industry-vetted planning tools to tailor bespoke plans, routed in effectiveness and efficiency. The use of location data and geo-mapping allows us to reach specific audience demographics efficiently, whether that be at scale or at an individual postal sector level.

OOH Marketing Statistics

Don’t take our word for it, just look at some of these tried and tested out-of-home statistics.


  • Adding OOH to the mix helps to increase the effectiveness of a TV campaign by 17%


  • 83% of people recall seeing OOH advertising within the last 30mins before shopping


  • OOH uplifts online search traffic by a massive 54%


We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.

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