Our teams' extensive knowledge of the print industry allows UM to provide brands with strategic and expert buying services across national and regional print, covering B2C and B2B planning, with knowledge and experience throughout the UK and international markets. Using intelligent audience research and planning tools, we're able to offer the best approach to print buying, helping brands achieve their objectives.
Our B2B and B2C experience spans across both brand and DR press buying, with experience in a number of sectors too - retail, property, financial, gaming, fashion and charities to name a few. We pride ourselves on our established relationships; collaborating with print sales houses and media owners, from the biggest titles in the country to the smallest community publications, to provide the strongest individual plan for each brand.
Brand press
Brand press advertising is used to generate a high amount of reach, with as high a frequency as possible. Repeated over a short time period, this approach helps brands to achieve increased awareness and consideration goals. From concept to creative and publication, we handle everything to ensure you receive the best rate and placement for your brand campaign objectives.
B2B exposure
Reaching other businesses can often mean dealing with press titles in extremely niche areas.
We have a huge amount of experience dealing with B2B titles across the EU and overseas, enabling brands to expand into new areas, driving awareness and ROI.
Community targeting
Even more granular than regional, community titles often reach a tightly targeted area. We deal with publications such as these that are small in circulation but are extremely useful for clients looking to reach audiences who are likely to consume press in a tight-knit area.
Regional
Usually taking the form of a weekly or daily title, regional press is a cost-effective way of reaching an audience that is receptive to print advertising, eliminating the wastage of using national titles.
We utilise insightful mapping across the UK to show how print overlays against other regional media, touchpoints and postcodes for an integrated campaign approach. These tools also allow us to deliver demographic profiling for specific areas and print titles.
Finding an emotional connection
Consumer Press
Consumer press generally refers to magazines that reach a mass-market audience, though some of them can cover very niche hobbies and interests. This approach is taken when a brief needs to target a more descriptive target audience, appealing to an audience with relevant and engaging ad campaigns.
GET IN TOUCH
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional print media campaign and make meaningful connections with your audience.