Radio advertising is a fantastic way of reaching your audience. With estimates of up to 88% of the population listening to the radio on a weekly basis, radio advertising is a reliable way of being heard by your customers. One of the largest strengths of radio advertising is the versatility and breadth of the range of stations out there. The question is - in a market with over 300 local and national stations to choose from, how do you begin to identify where to air your message to make an impact?
Using our extensive experience and unique insight tools, we plan and identify the best radio route to market for your brand and have an unbiased view of the radio arena. With regular updates on all the latest advances within the radio marketplace from media owners, we help you stay one step ahead when planning your next campaign.
Media is not a one-size-fits-all approach, and particularly for radio, where we use planning knowledge and radio advertising expertise to hone in on your target audience, determining the most efficient stations and format solutions for your campaign. At UM, we work closely with all our clients to allow us to continuously optimise each campaign to maximise results.
88% OF THE POPULATION TUNE IN TO THE RADIO EVERY WEEK
Optimised airtime
Airtime allows you to quickly build both reach and frequency across selected stations relevant to the locations you need to be present in.
The radio advertising airtime that we plan and buy is optimised throughout. This is done on both a national and regional level (depending on the brief), across carefully selected stations based on their efficiency vs. your target audience and objectives. Our goal, when planning a radio advertising schedule, is to help you deliver on your KPIs as efficiently as possible.
Content integration
At UM Birmingham, we work with media owners to look at activity that sits beyond airtime and beyond the region of traditional radio advertisements. This can include sponsorships, promotions and any other radio activity that integrates within the station’s brand identity to help bring your messaging to life. Content integration allows brands the opportunity to leverage the station/listener relationship beyond traditional advertisement and associate themselves with the radio brands the listeners love.
Digital audio
Digital audio offers further opportunities within the audio advertising space that allow us to be even more targeted and deliver more audio opportunities. This can range from 3D audio creative through to delivering different ad copy by audience segment and location. We work closely with media owners to identify these advertisement opportunities within radio, from audio streaming to podcasts.
DISCOVER MORE ABOUT RADIO ADVERTISING
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional radio campaign and make meaningful connections with your audience.