Cutting Through The Radio Waves
In a market with over 300 local and national stations to choose from, how do you begin to identify where to air your message to make an impact?
We plan and identify the best radio route to market for your brand and have an un-biased view of the radio arena. With regular updates from media owners to ensure we are up to date with all the latest advances within the radio marketplace, to keep you one step ahead when planning your next campaign.
At UM, we work closely with all our clients to allow us to continuously optimise results across each campaign to maximise results.
Media is not a one-size-fits-all approach, and particularly for radio, where we use planning knowledge and radio expertise to hone in on your target audience, determining the most efficient stations and format solutions for your campaign.
Airtime allows you to build both reach and frequency quickly across selected stations relevant to the locations you need presence in.
The airtime that we plan and buy is optimised throughout – both on a national and regional level depending on the brief, across carefully selected stations based on their efficiency vs. your target audience and objectives.
We also work with media owners to look at activity that sits beyond airtime. This activity can be sponsorships, promotions and any radio activity that integrates within the station’s brand identity to bring your messaging to life. Content integration allows brands the opportunity to leverage the station/listener relationship further and associate themselves with the radio brands the listeners love.
Digital audio offers further opportunities within the audio space that allow us to be even more targeted and deliver more audio opportunities. This can range from 3D audio creative through to delivering different ad copy by audience segment and location. We work closely with media owners to identify these opportunities within radio, from audio streaming to podcasts.
89% OF THE POPULATION TUNE IN TO THE RADIO EVERY WEEK
WE'D LOVE TO HEAR FROM YOU
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional radio campaign and make meaningful connections with your audience.