TV Advertising Agency
Instill Trust & Emotional Impact
TV is a hugely powerful medium. TV advertising can effectively reach audiences as well as instil trust and create emotional connections. Whether your focus is on cost-effective growth, ROI, awareness or fame - TV advertising is a fantastic option.
In a hugely competitive and dynamic broadcast marketplace, it's essential to have a team that is at the forefront of market developments, who are able to strategically plan your activity. We have a deep understanding of the broadcast media marketplace and how TV advertising works with other media channels to deliver integrated results.
Our channel-agnostic planning puts clients’ business needs front and centre of all TV activity.
Be it linear TV advertising, sponsorship, creative partnerships or broadcaster VOD, we help our clients to find their consumers at scale and at the right point in their purchase cycle. By selecting the stations that best reach your target audience, we make your budget work harder, super-charging your results.
Using market-leading TV attribution and optimisation technology, we're able to make more informed decisions quicker. Our intensive working practices ensure that client airtime is aligned to drive optimum sales volume whilst regular granular reporting highlights to-the-minute campaign performance. And, as part of a global network agency group, we have the buying power to drive the biggest discounts and best pricing.
No matter what your service or product offering - our goal, as one of the UK's leading TV advertising agencies, is to ensure you find the right audience at the right time. Through precisely planning your TV activity we can help you you drive reliable results and deliver on KPIs.
Brand TV Advertsements
Our talented team have a wealth of experience from across the TV advertisement industry, building brands within a wide variety of sectors. While our bespoke Growth Accelerator tool enables us to clearly identify and understand audiences’ media consumption habits and how we can best reach them. We also take are to understand how and when to scale through broadcast VOD, sponsorship and creative partnerships.
Our variety of planning tools assist in accurately delivering reach and frequency targets, ensuring that we hit cover curves and avoid diminishing returns.
TV Advertising Statistics
Don’t take our word for it, just look at some of these tried and tested TV advertising statistics.
Live and playback TV accounts for 64% of the average individual's daily video consumption
Research has found that TV advertising generates 71% of advertising generated profit
TV advertising can boost the performance of other media channels used in a campaign by up to 54%
IN 2021 WE BOUGHT 8.76 BILLION ADULT IMPACTS ACROSS OUR CLIENT BASE
FIND OUT MORE ABOUT TV ADVERTISING WITH UM BIRMINGHAM
At UM Birmingham we have a large amount of experience in TV advertising, working with the BBC, ITV, C4, Channel 5, Dave, Sky Sports, and a wide range of other channels. As a team, we have worked with household names and new brands alike.
If you would like to find out more about TV advertising and how it can help your business reach a wider audience, please feel free to contact us today.