Instill Trust & Emotional Impact
In a hugely competitive and dynamic broadcast marketplace, it is essential to have a team that are at the forefront of market developments, who are able to strategically plan your activity.
We have a deeper understanding of the broadcast marketplace and how TV works with other media channels to deliver integrated results. Whether your focus is on cost-effective growth, ROI, awareness or Fame - TV is best placed to deliver against all of these.
Its ability to reach audiences, as well as instil trust and emotional impact, make TV a hugely powerful medium for your next campaign.
Our channel-agnostic planning puts clients’ business needs front and centre of all TV activity.
Be it; linear TV, sponsorship, creative partnerships or broadcaster VOD, we help our clients to find their consumers at scale and at the right point in their purchase cycle. By selecting the stations that best reach your target audience, we make your budget work harder, super-charging your results.
Using market-leading TV attribution and optimisation technology enables us to make more informed decisions – quicker. Our intensive working practices ensure that client airtime is aligned to drive optimum sales volume. Regular granular reporting highlights to-the-minute campaign performance. Being part of a global network agency group, we have the buying power to drive the biggest discounts and best pricing.
Our talented team have a wealth of experience from across the industry, building brands within a wide variety of sectors. While our bespoke Moments tool enables us to clearly identify and understand audiences’ media consumption habits and how we can best reach them at scale.
Our planning tools assist in accurately delivering reach and frequency targets, ensuring that we hit cover curves and avoid diminishing returns. Important in this is understanding how and when to scale through broadcast VOD, sponsorship and creative partnerships.
Don’t take our word for it, just look at some of these tried and tested TV statistics.
Individuals spend 4hrs 41mins per day consuming video, with live & playback TV accounting for 64.2% of this
Ebiquity research concludes that TV generates 71% of advertising generated profit
TV boosts the performance of other media channels used in a campaign by up to 54%
IN 2019 WE BOUGHT 4.7 BILLION ADULT IMPACTS ACROSS OUR CLIENT BASE
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We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional media campaign and make meaningful connections with your audience.