UM Central SEO Agency

Driving traffic to your website

Drive more traffic to your brand’s website from Google and Bing with UM Central’s SEO services. UM Central offers a comprehensive SEO service for local, national, and international brands. As part of the IPG Group, UM Central has access to over 56,000 marketing & SEO specialists in over 100 countries and can deliver SEO campaigns locally or globally.

Whether you are a small brand looking to optimise a start-up site, or a large multinational, we can help. Our SEO agency team works with a wide range of companies with budgets of all sizes. If you are looking for an SEO company to help your brand succeed, UM Central offers a full range of SEO services from one-off consultancy to fully managed SEO strategy creation and implementation.

Local SEO Optimisation

Over the past few years, local SEO has become more and more important, as customers continue to learn that they can find organisations local to their location through the SERP. Local SEO is an art within its own right. If your customers are searching for terms like “SEO agency UK”, where they put local terms within their search query, then those terms are often highly valuable but can be difficult to optimise for. That being said, our team of SEO content specialists can ensure that we target those local phrases in a way that is both readable and helps convert your clientele. It is nuances like this that ensure that we can provide the best local SEO Birmingham has to offer.

Keywords, and those “UK” based local terms aside, it doesn’t matter if the content is there if the site structure or technical elements of the site don’t support local optimisation. It is for that reason that we also look at local SEO from a technical perspective, looking at what Schema or data mark-up we can put in place to support the local optimisation, as well as looking at Google My Business listings. From that initial search, to finding your business within the SERP, to clicking through and converting – we help you fully optimise the journey for that highly valuable local audience.

SEO Tools, Insights and Reporting

One of the things that makes the UM Central SEO team unique is our approach to tools – namely, if the tool doesn’t exist to do what we want, then we will build it.

We match a bespoke toolset with well-known software such as SEMrush, Screaming Frog, Ahrefs, and Advanced Web Rankings to craft the best possible strategy for your website. As well as using third party tools like the above, we (of course) use the full Google suite including Google Analytics, Optimize, and Data Studio. As well as those means of processing data, we also have access to tools such as Datorama for stronger data processing methods.

Our SEO team works closely with the other digital disciplines, including our PPC and Analytics teams, in providing regular reporting that build bespoke to your needs. The goal of the reporting is not just to inform but to help recommend courses of action that will help your site progress towards your KPIs.

SEO Consultancy

In addition to our SEO retainer services we offer a bespoke SEO consultancy that is second to none. Whether you want a specific site audit (content, technical etc.), or whether you want to understand more about how you can rank better for a specific SERP feature like PAA (People Also Ask), then we are able to help.

Conversion Rate Optimisation (CRO)

Of course, it is pointless directing more users and sessions to your website if your users do not convert. At UM Central, our SEO team can work with our Analytics specialists to construct and carry out an effective Conversion Rate Optimisation strategy. CRO acts like a multiplier to your conversions, meaning that even a small increase in conversion rate can lead to a significant increase in sales and enquiries.

SEO Case Studies

Find out more about how we used an on-page SEO strategy, including use of FAQ Schema, to boost Metro Rod's SERP presence.

Metro Rod Case Study

Read more about how we used a holistic SEO strategy in order to drive consistent growth to the Ovenclean site.

Read our Ovenclean SEO case study

Discover how we used a strong local SEO strategy to drive growth to Skoup, aiding with building both a local and national presence.

Read our Skoup case study here.


We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create some exceptional online campaigns and make meaningful connections with your audience.

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