UM Birmingham SEO Agency
Driving traffic to your website
Drive more traffic to your brand’s website from Google and Bing with UM Birmingham’s SEO services. UM Birmingham offers a comprehensive SEO service for local, national, and international brands. As part of the IPG Group, UM Birmingham has access to over 56,000 marketing & SEO specialists in over 100 countries and can deliver SEO campaigns locally or globally.
Whether you are a small brand looking to optimise a start-up site, or a large multinational, we can help. Our SEO agency team works with a wide range of companies with budgets of all sizes. If you are looking for an SEO company to help your brand succeed, UM Birmingham offers a full range of SEO services from one-off consultancy to fully managed SEO strategy creation and implementation.
What is SEO?
Search Engine Optimisation (SEO) is the method used to improve a websites visibility in search engines. By improving your ranking position for relevant searches in popular search engines (such as Google and Bing) an SEO consultant can drive increased traffic to a website.
Using a knowledge of search engine optimisation, an SEO consultant can make changes to a website to improve its ability to rank. These changes can be broad-ranging such as using technical SEO skills to improve the structure of a website, using content strategy skills to create new optimised content, or using digital PR skills to promote a website to influencers. The SEO consultant’s role involves both science and art to help websites attract new users and conversions through increasing its visibility.
How SEO can benefit your company
Few digital marketing channels can deliver the return on investment (ROI) as SEO. Where paid channels, like pay-per-click (PPC), display advertising, and paid social media are great at providing a quick turnaround on specific projects, SEO provides an underlying level of inbound traffic that forms the backbone of all other digital marketing.
A good SEO company will discuss the part SEO has to play in a holistic digital marketing strategy. SEO activity does not provide instant results. Instead, like a bonfire, your organic traffic will grow the more you stoke the flame, and in most cases that remains a consistent and reliable source of traffic for your business. Due to having no outgoing media spend, SEO activity can provide a fantastic return on investment that is often higher than any other marketing activity. Put simply, more converting traffic delivered in a cheaper way, allows for you to invest more in other streams.
UM Birmingham SEO services
The UM Birmingham SEO team are a group of highly experienced individuals who always take your business goals and KPIs in mind when delivering organic growth. Despite being an SEO agency team based in Birmingham (the chocolate, brown sauce, and heavy metal capital of the UK), our team cater to business all around the world. With clients from small home-grown businesses all the way up to large multinational corporations, our SEO agency benefits from the personability of a small digital agency, with the power of a much larger multinational team behind them. What this means is there is no business, no product, and no service that we cannot optimise. If you have found yourself searching for "seo consultancy birmingham", "seo consultants birmingham", or SEOs in any other location across the UK, then our team are able to help.
Technical SEO forms the foundation of the SEO strategy. Our technical SEO consultants will take a deep dive into your website and diagnose any outstanding issues, as well as discover opportunities for improvement and growth.
Our approach to technical SEO is based around helping you get the most out of your site. Whether through adding Schema, fixing redirects, implementing meta-data, or removing restrictions on pages to help them rank, we approach our technical SEO with helping deliver your KPIs in mind.
SEO Content Creation
One of the things that makes the UM Birmingham SEO team stand out is our approach to SEO content creation. Crafting each piece of content with care, we don’t believe in ‘churnalism’ or in creating content for the sake of creating content. Instead, we make sure that each page is optimised for search in the best way, providing as much context as possible around what we are writing to help ranking on Google, Bing, etc.
Through using both well-known tools and a customised SEO tools designed by the team themselves, our SEO experts can easily diagnose on-page issues before providing a comprehensive SEO content strategy that help you get the most out of your budget.
Digital PR & Link Acquisition
Whenever we look at a website, one of the goals the UM Birmingham SEO agency team have is to help build authority. This can be done in several different ways, ranging from basic backlink acquisition, to creating content that gets linked to naturally, to using digital PR to help reach a broader audience. Through being a part of the larger McCann Group, our SEO team have the benefit of being able to treat each website with personal care, whilst also having the wider support of an accredited PR team, well known development team, and award-winning design team. This means we can always help you make the most of your website.
Local SEO Optimisation
Over the past few years, local SEO has become more and more important, as customers continue to learn that they can find organisations local to their location through the SERP. Local SEO is an art within its own right. If your customers are searching for terms like “SEO agency Birmingham” or “SEO agency UK”, where they put local terms within their search query, then those terms are often highly valuable but can be difficult to optimise for. That being said, our team of SEO content specialists can ensure that we target those local phrases in a way that is both readable and helps convert your clientele. It is nuances like this that ensure that we can provide the best local SEO Birmingham has to offer.
Keywords, and those “UK” based local terms aside, it doesn’t matter if the content is there if the site structure or technical elements of the site don’t support local optimisation. It is for that reason that we also look at local SEO from a technical perspective, looking at what Schema or data mark-up we can put in place to support the local optimisation, as well as looking at Google My Business listings. From that initial search (whether it is as prosaic as “SEO agency birmingham” or as fluid and poetic as “please show me SEO specialists in birmingham”), to finding your business within the SERP, to clicking through and converting – we help you fully optimise the journey for that highly valuable local audience.
SEO Tools, Insights and Reporting
One of the things that makes the UM Birmingham SEO team unique is our approach to tools – namely, if the tool doesn’t exist to do what we want, then we will build it.
We match a bespoke toolset with well-known software such as SEMrush, Screaming Frog, Ahrefs, and Advanced Web Rankings to craft the best possible strategy for your website. As well as using third party tools like the above, we (of course) use the full Google suite including Google Analytics, Optimize, and Data Studio. As well as those means of processing data, we also have access to tools such as Datorama for stronger data processing methods.
Our SEO team works closely with the other digital disciplines, including our PPC and Analytics teams, in providing regular reporting that build bespoke to your needs. The goal of the reporting is not just to inform but to help recommend courses of action that will help your site progress towards your KPIs.
SEO Strategy Creation
We believe in demystifying SEO and making it as accessible as possible for you and your business. SEO holds a massive potential for almost every business in almost every sector, making it a fantastic opportunity for businesses to improve their ROI whilst reducing cost per conversion. Understanding that there is no one-size-fits-all strategy, that every website and industry is different, our team create every SEO strategy from scratch. Our SEO strategy process starts with your business objectives and ends with an actionable strategy designed around delivering tangible results.
When creating an SEO strategy, we will ensure that it marries up to your other marketing streams. This includes ensuring it works with PPC, CRO (Conversion Rate Optimisation), Social Media, Display Marketing, TV Advertising, Print Advertising, and more.
In addition to our SEO retainer services we offer a bespoke SEO consultancy that is second to none. Whether you want a specific site audit (content, technical etc.), or whether you want to understand more about how you can rank better for a specific SERP feature like PAA (People Also Ask), then we are able to help.
Conversion Rate Optimisation (CRO)
Of course, it is pointless directing more users and sessions to your website if your users do not convert. At UM Birmingham, our SEO team can work with our Analytics specialists to construct and carry out an effective Conversion Rate Optimisation strategy. CRO acts like a multiplier to your conversions, meaning that even a small increase in conversion rate can lead to a significant increase in sales and enquiries.
Preparing your site for the future of Search
When talking about Future Proofing in SEO, there are two different ways we can be looking at it. The first is with following best practice. At UM we always follow best practice to help a site stay sailing across the waves of Google Algorithms. Secondly, we always take future innovations into account, staying on top of the trend – whether that comes in the form of new algorithm updates, innovations in mobile search, voice search, or even searching on different devices. Our team help keep your website optimisation compliant and in line with new technology.
SEO Case Studies
Find out more about how we used an on-page SEO strategy, including use of FAQ Schema, to boost Metro Rod's SERP presence.
Read more about how we used a holistic SEO strategy in order to drive consistent growth to the Ovenclean site.
FIND OUT MORE ABOUT SEO
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create some exceptional online campaigns and make meaningful connections with your audience.