Data & Insights

The Data Science Behind Your Performance

UM’s (and most importantly, our clients') digital marketing success is underpinned by our ability to analyse, draw on and action valuable insights by optimising digital media channels. We see data and analytics as an essential element of media for every business.

Ultimately, our data scientists are the mechanics that supercharge the UM media planning engine. While our in-depth analytics provide clients with insight into each step of the consumer journey.

We offer a number of data-driven services, including; attribution models, forecasting, tagging, data management and developing detailed business reporting suites. As well as fielding any analytical questions or queries a client may have or dream of.


ACTION is our in-house reporting and measurement framework, which breaks down the usual analytics process into three key deliverables. Each deliverable provides an additional level of granularity. This ensures that your needs are met across the board, whether that be the need for up to the moment top level KPI metrics for a stakeholder meeting or insights that can lead to pivots in business strategy.

  • Real Time Dashboard
  • Weekly Detailed Summaries
  • Clear Actionable Insights


We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create some data insights and make meaningful connections with your audience.

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