Data & Insights
The Data Science Behind Your Performance
UM’s (and most importantly, our clients') digital marketing success is underpinned by our ability to analyse, draw market insights and action valuable insights by optimising digital media channels. We see data and analytics as an essential element of media for every business.
Ultimately, our data scientists are the mechanics that supercharge the UM media planning engine. While our in-depth analytics provide clients with insight into each step of the consumer journey.
We offer a number of data-driven services, including; attribution models, forecasting, tagging, data management and developing detailed business reporting suites. As well as fielding any analytical questions or queries a client may have or dream of.
IMPACT attribution model
IMPACT is one of the proprietary tools that has been developed by the UM Analytics team.
Described by some of our clients as an 'econometrics light' solution, IMPACT analyses the interplay between active media channels, as well as the effect of extraneous variables such as weather, market shifts or even world news.
Using UM’s proprietary data tools, Analytics has been able to demonstrate how each pound and penny is working for clients and their brands.
ACTION is our in-house reporting and measurement framework, which breaks down the usual analytics process into three key deliverables. Each deliverable provides an additional level of granularity. This ensures that your needs are met across the board, whether that be the need for up to the moment top level KPI metrics for a stakeholder meeting or insights that can lead to pivots in business strategy.
- Real Time Dashboard
- Weekly Detailed Summaries
- Clear Actionable Insights
Converstion Rate Optimisation
Conversion Rate Optimisation or CRO is the final and often missing step in the media consumer funnel. It ensures that when consumers reach your site, the journey from the homepage to the order summary page is as fluid and easy as possible.
We ultimately fine tune your website pages to maximise KPIs such as sales, signups and leads - maximising the conversion rate of visitors to your site through our best practice customer journey considerations.
CRO ACHIEVES AVERAGE 20% INCREASE IN CONVERSION RATES FOR CLIENTS
Garbage in: Garbage out
Your insight is only as good as your data, also known as: ‘Garbage in, garbage out.’ Consequently, one of the key services we offer and recommend as standard is data management.
WE'D LOVE TO HEAR FROM YOU
We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create some data insights and make meaningful connections with your audience.