Search Marketing

The Art and Science of Search Marketing

Search Engine Optimisation (SEO) and Paid search (PPC) have matured into one of the most cost-effective and powerful channels available to us today. The use of search engines has become second nature and our potential audiences now trust Google’s choice of results implicitly. This puts Google in the unique position of acting as the introductory party between us and our desired audiences.

At UM, we help you navigate this process quicker, more cost effectively and with greater impact. Our purpose is to help you reach existing audiences more comprehensively and new audiences more effectively. The ultimate aim is to drive higher levels of the type of online traffic which is more likely to convert.

Paid traffic (PPC)

With a team of dedicated PPC specialists we can help create, enhance and maintain powerful paid search campaigns that successfully convert users in the final stages of customer journeys. We have a commitment to go deeper, to truly connect PPC to real business goals. By doing so, we can understand and align your marketing objectives with the complex needs of your audience. Thereafter we can conjure effective and innovative strategies, continually experimenting to achieve the highest and most rewarding conversion rates for your brand.

  • Intent & Keyword Management
  • Account Build & Structure
  • Testing & Optimisation
  • Responsive & Dynamic Ad Copy
  • Ongoing Campaign Management

Search Marketing Statistics

Don’t take our word for it, just look at some of these tried and tested search marketing statistics.


  • In 2019, we helped our clients achieve an average year on year increase of 20% in organic traffic


  • For some clients we managed to reduce cost per click by 34% just by implementing some basic account restructuring


  • 90% of searchers haven't made their mind up about a brand before starting their search


We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional search campaign and make meaningful connections with your audience.

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