Search Marketing

The Art and Science of Search Marketing

Search Engine Optimisation (SEO) and Paid search (PPC) have matured into two of the most cost-effective and powerful channels available to us today. The use of search engines has become second nature and our potential audiences now trust Google’s choice of results implicitly. This puts Google in the unique position of acting as the introductory party between us and our desired audiences.

At UM, we help you navigate this process quicker, more cost-effectively and with greater impact. Our purpose is to help you reach existing audiences more comprehensively and new audiences more effectively. The ultimate aim is to drive higher levels of the type of online traffic which is more likely to convert.

Search Marketing Statistics

Don’t take our word for it, just look at some of these tried and tested search marketing statistics.


  • In 2019, we helped our clients achieve an average year on year increase of 20% in organic traffic


  • For some clients, we reduced cost per click by 34% just by implementing some basic account restructuring


  • 90% of searchers haven't made their mind up about a brand before starting their search


We'd love to answer any questions you might have and see if there are any opportunities to work together. Let's create an exceptional search campaign and make meaningful connections with your audience.

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